Implementation intention

From Wikipedia, the free encyclopedia

The tone or style of this article or section may not be appropriate for Wikipedia. Specific concerns may be found on the talk page. See Wikipedia's guide to writing better articles for suggestions.(December 2007)

The psychologist Peter Gollwitzer has developed the implementation hypothesis for better goal attainment. The idea is that planning in advance when, where and how one will complete a self assigned goal will lead to greater success. An implementation intention is the name of the plan that one creates. Studies have shown (e.g. Gollwitzer & Brandstatter, 1997) that implementation intentions help people initiate working towards their goal and help make the process feel automatic over time. There is an especially large effect size for goals that are harder to complete.