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"I Luv U" is a song by English indie rock group The Ordinary Boys, released in early 2007. The song was taken from their album How to Get Everything You Ever Wanted in Ten Easy Steps. This features a distinctive double-bass line, and to date has reached No #7 in the UK Singles Chart, and #5 in the UK Download Chart. The video for the song was recorded in an old TV studio, using old recording equipment. The video is set in a fictional 1970s style music show titled 'Musical Exclusive'.