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This article has been tagged since May 2008. |
I Love the World, also known as I Love the Whole World, is an advertising campaign launched by Discovery Channel in 2008 in promotion of their new tagline: "The World is Just... Awesome". The song used in the ad is a re-writing of a traditional camping song known as I Love the Mountains or I Love the Flowers, depending on the lyrics, and are know for their chorus of "boom-de-yadda, boom-de-yadda".
[edit] Cast and Visuals With Lyrics
The cast and visuals of the ad are numerous, as it features many hosts and famous scenes/locations from various Discovery Channel shows.[1]
[edit] First version
- Two Astronauts on a space walk
- (speaking) It never gets old, huh?
- Nope.
- It kinda makes you want to...
- Break into song?
- Yep.
- I love the mountains,
- I love the clear blue skies
- A shot of the Millau Viaduct bridge
- A Great White Shark jumping out of the ocean in an attack (Shark Week)
- I love when great whites fly
- Les Stroud with a camera lying in a desert (Survivorman)
- A shot of the Hong Kong skyline at night
- And all its sights and sounds
- Alaskan crab fishermen (Deadliest Catch)
- Boom-de-yadda, boom-de-yadda
- An African tribe dancing (Going Tribal/Last Man Standing)
- Boom-de-yadda, boom-de-yadda
- A surfer paddling out
- Mike Rowe in a sewer with rats (Dirty Jobs)
- A man in a Land speed record breaking vehicle
- A scientist examining an Egyptian Mummy
- A temple of Buddhist Monks
- A deep sea sub with James Cameron and a Jellyfish
- A large rock concert (Also in another Discovery Channel commercal "Let's All Discover")
- Boom-de-yadda, boom-de-yadda
- Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons)
- Boom-de-yadda, boom-de-yadda
- Josh Bernstein standing in front of a tornado (Into The Unknown With Josh Bernstein)
- Bear Grylls examining a Tarantula (Man vs. Wild)
- A man in a fire proximity suit next to a lava flow
- A CGI Giant Squid
- A collection of people on a beach in Honolulu, Oahu watching fireworks
- I love the whole world, its such a brilliant place
- Adam Savage "accidentally" setting Jamie Hyneman's arm on fire (MythBusters)
- Boom-de-yadda, boom-de-yadda
- Stephen Hawking in a lecture hall (through his voice synthesizer)
- A man BASE jumping from a cliff (Also from "Let's All Discover")
- Boom-de-yadda, boom-de-yadda
- "The World is Awesome" appears on the screen, then the Discovery Channel logo appears as this is sung:
- Boom-de-yadda, boom-de-yadda, boom-de-yadda, boom-de-yadda, boom-de-yadda, boom-de-yadda.
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[edit] Short version
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[edit] Second version
A version that began airing in May 2008 is slightly different than the first version, as:
[edit] Full Credits
- Client: Discovery Channel[1]
- Agency: 72andSunny[1]
- Creative Director: Glenn Cole[1]
- CD/Designer: Bryan Rowles[1]
- CD/Copywriter: Jason Norcross[1]
- Agency Executive Producer: Sam Baerwald[1]
- Agency Producer: Angelo Ferrugia[1]
- Production Company: Outsider[1]
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- Director: James Rouse [1][2]
- Director of Photography: Max Goldman[1]
- Producer: Jeremy Barrett[1]
- Editorial Company: Mad River Post[1]
- Editor: Lucas Eskin[1]
- Producer (Editorial): Ann Kirk[1]
- Telecine: Company 3[1]
- Colorist: Stefan Sonnenfeld[1]
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- VFX: Method[1]
- VFX/Online Artist: Alex Kolansinski[1]
- VFX Producer: Helena Lee[1]
- Music: Beacon Street Studios[1]
- Composer: Brian Chapman[1]
- Producer (Music): Adrea Lavezzoli[1]
- Sound Design: Lime Studios[1]
- Mixer: Loren Silber[1]
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[edit] References
- ^ a b c d e f g h i j k l m n o p q r s t u v w x y Discovery Channel - I Love the World commercial at SplendAd.com
- ^ James Rouse at Spyfilms.com
[edit] External links
USA
