I Love Rewards

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I Love Rewards Inc.

Type	Private
Founded	1995
Founder	Razor Suleman
Headquarters	Toronto, ON, Canada
Industry	Incentive Marketing
Employees	50
Website	www.iloverewards.com

I Love Rewards is a Toronto-based company that builds and manages incentive programs for other organizations. I Love Rewards has been named one of Canada's Top 100 Employers by Maclean's Magazine^[1] in 2007 and 2008, and Canada's 12th Fastest Growing 08Company by Profit Magazine.^[2]

[edit] History

In 1995, Razor Suleman was a first-year business student at Wilfrid Laurier University. As a floor representative for his dorm, Razor was responsible for sourcing the residents’ athletic apparel. After doing this successfully, Razor initiated his own business model and began selling branded athletic apparel to campus groups and clubs, spawning his first company, Razor’s Edge. Upon graduation, Razor traded his campus clientele for small businesses and large corporations, creating branded apparel and merchandise for their employees.^[3]

In 1999, Razor's Edge merged with another company and formed Snap Promotions. While working with a large corporate customer, Razor became aware that branded promotional products were becoming a less effective solution for businesses to motivate their clients and customers. As a result, Snap Promotions shifted its business model from branded merchandise to points-based online rewards programs. To reflect this new direction, I Love Rewards was created and incorporated on October 15, 2002.^[3]