I Could Never Love Another (After Loving You)

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“I Could Never Love Another (After Loving You)”
Single by The Temptations
from the album The Temptations Wish It Would Rain
B-side "Gonna Give Her All the Love I've Got"
Released April 18, 1968
Format 7" single
Recorded Hitsville USA (Studio A); February 6, February 8, February 19, April 22, and November 8, 1967
Genre Soul
Length 3:41
Label Gordy
G 7072
Writer(s) Norman Whitfield
Barrett Strong
Roger Penzabene
Producer Norman Whitfield
The Temptations singles chronology
"I Wish It Would Rain"
(1967)
"I Could Never Love Another (After Loving You)"
(1968)
"Please Return Your Love To Me"
(1968)

"I Could Never Love Another (After Loving You)" is a single recorded by The Temptations and released on Motown Records' Gordy label during the spring of 1968 (see 1968 in music). The single is notable as the final composition of lyricist Roger Penzabene, and as the final Temptations single to feature David Ruffin as lead singer.

Both "I Could Never Love Another" and the previous Temptations release, "I Wish It Would Rain", drew from Penzabene's real-life heart break over learning that his wife had been unfaithful. Unable to handle the extreme pain and unable to leave his wife, he wrote the songs as personal statements to her, publicizing the pain she caused him. After both songs were completed and recorded, Penzabene committed suicide.

David Ruffin portrays the narrator of "I Could Never Love Another", who asks his wife why she is suddenly ending their relationship after all their years together and all her proclamations of love. He then tells her that despite her infidelity, despite all the pain she's caused him, he'll never find love with another woman. "I Could Never Love Another" proved to be Ruffin's final performance as lead singer on a Temptations single, as Ruffin was fired from the group in June 1968 for what was considered increasingly unprofessional behavior and ego clashes.

"I Could Never Love Another" was the second single from the 1968 album The Temptations Wish It Would Rain. It peaked at number 13 on the Billboard Hot 100, and reached the number-one position on the Billboard R&B Singles chart. Following one more single from the LP, the Eddie Kendricks-led "Please Return Your Love to Me", the Temptations forged ahead into psychedelic soul territory with their new single, "Cloud Nine", and their new lead singer, Dennis Edwards.

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