I Can't Believe It's Not Butter
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I Can't Believe It's Not Butter is a brand of margarine produced by Becel/Flora/Promise, which is a subsidiary of Unilever [1] [2].
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[edit] Advertising campaigns
Advertisements featuring the product often end with the question, "I Can't Believe It's Not Butter, can you?"
Model Fabio Lanzoni appeared in a number of ads for the product[citation needed]. On June 7, 2006, Greg Vaughan was officially named the new product spokesman[citation needed].
A 2006 advertising campaign in the UK features Ozzy Osbourne and impressionist Jon Culshaw doing an impression of Osbourne[citation needed].
[edit] Nutritional information
Although the manufacturer claims that the product contains no Trans Fat, this may not be entirely true. Checking the ingredients listed on the package shows hydrogenated and partially hydrogenated oils as part of the makeup. This is because the Food and Drug Administration (FDA) allows food manufacturers to make the claim as long as each serving of the product has less than half a gram of trans fat. In a serving of 14g, this equates to up to 3.5% trans fat by weight.
The ingredients for the Original with Sweet Cream Buttermilk variety include:
- Vegetable Oil Blend (liquid soybean oil, liquid canola oil, hydrogenated soybean oil, partially hydrogenated soybean oil, liquid canola oil)
- Water
- Sweet cream buttermilk
- Salt
- Soy lecithin
- Vegetable mono- and diglycerides
- Potassium sorbate and calcium disodium EDTA (used to protect quality)
- Citric acid
- Natural and artificial flavors
- Vitamin A (palmitate)
- Beta carotene (for color)
[edit] In popular culture
- In The Simpsons episode Secrets of a Successful Marriage, when in his job interview to teach an adult education class at the Springfield "Adult Education Annex", Homer is asked if he has any skills, and says he has the ability to tell "The difference between butter, and I Can't Believe It's Not Butter", only for the interviewer to say he cannot and nor can anybody else.
- In the Family Guy episode 8 Simple Rules for Buying My Teenage Daughter, after Meg expresses her disbelief in Neil not liking her anymore, Mort follows by uttering that he can't believe he has lost $34,000, to which Peter finally says "I can't believe it's not butter! Stick around! More Family Guy coming up!"
- One of the Chuck Norris jokes is "Chuck Norris can believe it's not butter.
