I-Zone

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The Polaroid i-Zone was a type of instant-film camera manufactured by the Polaroid Corporation. This camera took pictures 1.5"x1", that came on a pull-out strip of paper. The strip was decorated and could later be cut to the size of the photo when the image was finished developing. Special film that had a sticky back for mounting the prints was also available. The camera was mostly marketed at children with its simple functionality, low-cost, and oblong shape. Unusually, the shutter was not mounted behind the lens, but rather perpendicular to the lens, hovering just above the film. A mirror behind the lens would project the picture through the shutter onto the film below. One major marketing point for the camera was its ease of use: the camera had only three aperture setting, selected by a lever that pointed to a picture representing when each setting would be appropriate, be in indoors, outdoors on a sunny day, or outdoors on a cloudy day. After taking a photo, the lever would automatically revert to the off position to save power. Film for this camera was discontinued in 2006.