Hype Energy
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Hype Energy is the registered trademark of a range of high-energy drinks manufactured in Europe and North America, distributed throughout over 40 countries worldwide. Hype’s largest markets are Canada and USA. All products are available in 8.4 fl oz (250ml) and 16.6 fl oz (500ml) for Europe and 8.4 fl oz (250ml) and 16 fl oz (473ml) for the USA.
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[edit] Brand Portfolio
Hype Regular (2002) Hype MFP (2006) Hype Enlite (2007) Hype Shot Glass (2005) – a shapely receptacle designed for an immediate energy boost.
The glass accommodates Hype in the bottom compartment topped with a vodka or similar shot in the top compartment.
The liquids mix upon drinking but not before.
[edit] Key Ingredients
Hype Energy MFP
Black carbon fibre effect can with silver logo topped by a solid black ring pull.
MFP contains, guarana, ginseng, taurine, glucuronolactone.
The liquid is bright gold, with a traditional caramel favour.
In Hype Energy MFP per 8.4 fl oz (250 ml) can
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Per 100ml // 4 Vitamins
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Hype Energy
silver can with blue logo and ring pull of the same colour.
Ingredients include elderberry and cranberry juice to give the recognisable red colour,
taurine and vitamins to assist in the body’s detoxifaction and metabolism as well as caffeine and guarana to stimulate the body and mind.
In Hype Energy per 8.4 fl oz (250 ml) can, which contains no preservatives or artificial colouring.
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Per 100ml // 10 Vitamins
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Hype Enlite (low calorie)
Hype Enlite – packaged in a floral pink can accented by hidden Zodiacal icons and capped with a silver ring pull.
Targeting a female audience, Hype Enlite is low calorie and the drink inside matches the pink tones of the can’s exterior.
In Hype Enlite per 8.4 fl oz (250 ml) can
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Per 100ml // 4 Vitamins
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[edit] Sizes
Hype Energy varieties come in different sized cans as follows:
- Hype Energy: 8.4 and 16 fl oz
- Hype Energy MFP: 8.4 and 16 fl oz
- Hype Enlite: 8.4 fl oz and 16 fl oz
[edit] Hype Shot Glass
The basic concept of the glass is to receive a precise energy boost that takes effect in a very short space of time. The alcohol floats in the top compartment and does not mix with the Hype in the bottom compartment.
[edit] Affiliation
Hype goes beyond an energy drink and seeks to create a lifestyle around its product, particularly through music. Hype is the official drink of the internationally syndicated and streamed internet radio station, ssradiouk.com. Hype is affiliated with New York based record label Open Bar Music and additionally Hype is a sponsor of the Miami Winter Music Conference (WMC). In sport Hype is the official sponsor of the GPC and the brand also sponsors freestyle skiers and skate borders such as Toebee Parkhurst. Hype now sponsor NHL's Russian superstar Alexander Ovechkin.
[edit] History
Hype Energy was first launched in 1994.The original company was led by HARD ROCK café’s founder Mr. Barry Cox, which was later purchased in mid 2000 by a business group led by former Formula 1 racing driver and Le Mans winner, Bertrand Gachot. Since then Hype has obtained huge growth since the initial launch of its Hype Energy flavour. Hype Energy already has established presence in international markets around the globe. It is currently sold in over 40 countries across the world ranging from USA & Canada to Mexico, in the middle east from Iran to Saudi Arabia and as far as Australia and New Zealand.
[edit] External links
The orginal design and Branding of HYPE Energy was created by Nigel Spiro and Ashley Roy. They created the product to compete with Red Bull and introduced 4 flavours- Morning Rush, Passion Attack, MFP and Dance til Dawn. During this time they approached Barry Cox ( president of Hard Rock Cafes PLC) to become Chairman.
From 1993-1997 (Led by Ashley Roy- VP International Marketing) Hype Corporation created brand recognition in over 70 countries and were on the brink of taking over Saratoga Springs- a mineral water company in New York. Due to adverse market conditions and the price Rising (fastest moving stock on Wall Street 2 weeks in a row) on NASDAQ made the takeover attempt fail.
