Hydra Network
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Hydra Network | |
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Type | Private |
Founded | Beverly Hills, California (2003) |
Headquarters | Beverly Hills, California |
Industry | Internet marketing Online advertising Affiliate marketing |
Products | Advertising network Affiliate network Banner advertising Search engine marketing E-mail marketing |
Website | [1] www.hydranetwork.com |
Hydra Network is a performance-based, online advertising network exclusively specializing in CPA (cost-per-acquisition or cost-per-action). The company offers online publishers in its network the ability to choose and run CPA campaigns, conversion tracking, and payment of advertiser payouts earned. And it offers advertisers a turnkey system for quickly achieving broad online reach for their advertising message, with a high degree of efficiency and accountability since since advertisers only pay for measurable results.[1]
Operated by Hydra LLC, Hydra Network distributes targeted campaigns on behalf of advertisers through its affiliate network of website, paid search, incentive, lead generation, subscriber email, and co-registration publishers. Advertisers are charged on a per-result basis for verified sales, new member signups, qualified leads or other defined transaction.
According to the company's website, Hydra Network currently (as of August ’07) drives over 20 million visits to advertisers’ sites and more than 2 million transacting customers each month.[2] Advertisers served include major direct marketers, ecommerce and shopping web sites and Fortune 500 brands.
Contents |
[edit] History
- The business was started in 2001 and is based in Beverly Hills, California.
- The Hydra name first appeared as "Hydra Media Group" was used to cover all business units.
- Performance ad network launched in October 2003, originally under the name "LynxTrack".
- Performance ad network renamed "Hydra Network" in October 2004.
- Hydra AdControl suite of compliance tools introduced July 2007.[3]
- Hydra LLC (then HydraMedia LLC) was named 10th in Inc. magazine's 2007 "The Fastest Growing Private Companies in America" [4]
[edit] Services
Through its online media network, Hydra distributes targeted cost per action (CPA) campaigns on behalf of advertisers, resulting in millions of tracked and verified new customers each month.
[edit] Competitors
- Advaliant a division of MediaTrust
- Commission Junction a ValueClick company
- motive interactive inc
[edit] See also
- Affiliate marketing
- Affiliate programs directories
- Affiliate networks
- Advertising network
- Online advertising
[edit] References
- ^ Lee, Kevin. "The CMO's Guide to CPA, CPC, and CPM", ClickZ, 2006-11-03. Retrieved on 2007-08-22.
- ^ www.hydranetwork.com
- ^ ""Hydra Network sets new compliance standard to minimize risk for advertisers running CPA-priced campaigns"", Emediawire, 2007-06-28. Retrieved on 2007-08-22.
- ^ The 2007 Inc. 5000