Hubba Bubba soda

From Wikipedia, the free encyclopedia

This article does not cite any references or sources. (January 2007)
Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed.

Hubba Bubba Bubble Gum Soda was a pink soft drink manufactured with a license from The Wrigley Company, the maker of Hubba Bubba bubble gum. Hubba Bubba and Original Bubble Gum Soda are trademarks of Wm Wrigley Jr Co. There was also a diet version of the drink. The product has been unavailable for several years. Origin: The drink was the brain child of Steve Roeder who came up with the bubble gum soda drink concept using snow cone flavoring to test with. Steve Roeder and his long time friend Larry Wilson contacted The Wrigley Company to acguire license rights to use the name of Hubba Bubba Bubble Gum Soda. They then contacted Alan Canfield, AJ Canfield Company, who agreed to produce and can the product for Steve and Larry who operated under the company name of Novelty Beverage. Larry handled much of the marketing and distribution set up and Steve focused his time on license agreements, product development and promotion. Short term success was encouraging with beer and wine wholesalers who took the product to convenience stores and other retail outlets. Larry and Steve also made a deal for a test market at selected Toys R Us locations.

Ingredients