How Does It Feel To Be Loved?

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How Does It Feel To Be Loved? (often abbreviated to HDIF) is a London-based club night which predominately plays indie pop, Northern Soul and Motown music. On the club's website, founder Ian Watson explains: "We love pop, we love guitars that jangle, we love foot stomping melodies and huge choruses." The club's name is taken from the lyrics to a Velvet Underground song.

Watson, a former Melody Maker journalist, began the night in April 2002 at the Buffalo Bar in Islington. It is now currently based at the Canterbury Arms, Brixton, and The Phoenix in Cavendish Square, and usually runs on the first Friday and third Saturday of each month.

Guest DJs have included Belle & Sebastian's Stuart Murdoch, Blur and The Smiths producer Stephen Street, The Wedding Present's David Gedge, Camera Obscura singer Tracyanne Campbell and bass player Gavin Dunbar, Felt singer Lawrence, Teenage Fanclub's Norman Blake, Dexys Midnight Runners singer Kevin Rowland, Dan Treacy of the Television Personalities, St Etienne's Bob Stanley, Darren Hayman of Hefner, Theaudience founder Billy Reeves, and footballer Pat Nevin.

Since July 2005, HDIF has promoted live shows under the HDIF Presents banner. Bands featured have included Sambassadeur, Language of Flowers, Saturday Looks Good To Me, Lucky Soul, Fanfarlo, Darren Hayman, Tilly And The Wall, Fosca, Irene, I'm From Barcelona, Butcher Boy, Cats On Fire, The Band of Holy Joy and The Lodger.

In September 2006, HDIF's spin-off record label was launched with the release of the 19-track compilation The Kids At The Club and featured many of the acts who had played or DJ'd at HDIF nights.

The label has since gone on to release albums by Butcher Boy, Saturday Looks Good To Me and Antarctica Takes It!.


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Major London nightclub venues

AstoriaAstoria 2Electric BallroomThe EndFabricThe FridgeKOKOMarquee ClubMinistry of SoundScalaTurnmills