Hostess (brand)
From Wikipedia, the free encyclopedia
- This is about the baked goods brand. For the potato chip brand, see Hostess Potato Chips.
Hostess is a brand of the Interstate Bakeries Corporation in the United States, known for its line of snack foods, such as Twinkies, CupCakes, Chocodiles, Ding Dongs, HoHos, Suzy Q's, Sno Balls, donettes, Mini Muffins, Hostess Fruit Pies, Pudding Pies and Doughnuts.
In 1925, the Taggart Bakery was selling a new brand of white bread called Wonder Bread. The Continental Baking Company purchased Taggart and began selling Wonder Bread nationwide, and invented Hostess Cakes as an additional brand to increase the company's popularity with retail vendors.
Interstate Bakeries Corporation purchased the Continental Baking Company in 1995.
In Canada, Vachon, owned by Saputo (and not affiliated with Interstate), owns the rights to the Hostess trademarks.
[edit] Comic Book ads
From 1977 until 1982, Hostess ran an advertisement campaign in American comic books. These featured popular superheroes such as Batman, Superman, and Spider-Man in one page mini-adventures. Each of these adventures was resolved with Hostess products. For example, in the original ad, after being unable to subdue a mummy, Batman pacifies him by giving the mummy Twinkies. These ads are well remembered due to their "kitsch" nature.
