Horribly Hilly Hundreds

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The Horribly Hilly Hundreds (HHH) is a bicycle challenge ride in southern Wisconsin. Held in June, the ride features a 100 km and 200 km route. The organizers call it "The toughest one day Challenge Ride in the Midwest," which is supported by the 10,000+ feet of climbing on the 200 km course. Over 700 riders attended the 2004 event, the majority favoring the long course.

The HHH has adopted the slogan "Biking like a Viking" to reflect the endurance challenge of the ride and the Scandinavian heritage of the towns through which the ride passes.

It has become such a popular ride that despite the 1000 rider limit registration fills up within days.

For 2007 the event opened up registration on March 1st via the website Active.com at 10:00a.m. Within moments the site did not have enough bandwidth to support all the users attempting to register for the event. Despite the issues, the 1000 rider limit was completely sold out by 2:00 p.m.

In 2008 the event opened up registration on Jan 19th via the website BikeReg.com at 9:00 a.m. Once again, within moments the site did not have enough bandwidth to support all the users attempting to register for the event. This year, the 1000 rider limit was completely sold out by 10:00 a.m. - Full registration in less than 1 hour

[edit] History

The HHH was founded by Blue Mound State Park manager Karl Heil in 2003 based on a course called the Abomination by Greg Krystek. Karl enlisted the enthusiastic sponsorship of the Mount Horeb Area Chamber of Commerce and the support of several local cycling enthusiasts. The first annual ride featured a 66 and 119 mile route and was attended by about 400 riders. At the end of that year, a local newspaper labeled the ride "the sufferfest of the year."

The HHH has changed from a Mount Horeb Chamber of Commerce endeavor to one whose proceeds support the Blue Mounds State Park and the promotion of bicycling in the surrounding area.