High Falls Brewing Company

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High Falls Brewing Company

Location	Rochester, New York
Year opened	1819
Active beers
Genesee	Lager
Genesee "Genny" Light	Light lager
Genesee Cream Ale	Cream ale
Genesee Ice Beer	Ice beer
Genesee NA	Non-alcoholic beer
JW Dundee’s Honey Brown	Lager
JW Dundee’s American Amber	Amber ale
JW Dundee’s American Pale Ale	Pale ale
Steinlager (New Zealand)	Two-row malt
Tooheys New (Australia)	Draught beer
Imperial (Costa Rica)	Cerveza
Mike's Hard Lemonade	Hard lemonade
Seagram's Escapes	Malt/wine beverage
Seagram's Smoothies	Malt beverage
Liquid Charge	Alcoholic energy drink
Seasonal beers
JW Dundee’s Pale Bock	Bock
JW Dundee’s India Pale Ale	India Pale Ale
JW Dundee’s Hefeweizen	Wheat beer
JW Dundee’s Porter	Porter
JW Dundee’s Festival Ale	Ale

High Falls Brewing Company (High Falls) is an American brewery located along the Genesee River in Rochester, New York. Until 2000 the company was known as the Genesee Brewing Company.

According to 2005 numbers, the company is currently the 7th largest brewing company in America when regarding volume of sales. [1]

Free tours of the brewery are currently slated to begin in July 2008[2].

1 History
2 Genesee Cream Ale
3 J.W. Dundee's
4 Imported Beverages
5 Contract brewing
6 External links
7 References

[edit] History

The Aqueduct Spring Brewery, the first brewery located in Rochester, NY, opened in 1819.[3]

In 1857, Rau & Reisky Brewery, later changed to Reisky & Spies, was established.[4]

In 1878, Reisky & Spies was purchased and renamed as the Genesee Brewery.[5], [6]

In 1932, after the repeal of Prohibition, the company was reopened as the Genesee Brewing Company.[7]

In 2000, the company was sold to an employee investment group, and the company's name was changed to High Falls Brewing Company.[8]

In 2007, Norman Snyder was named CEO of the company, and announced a change in the Genesee brand labeling, which highlights a more classic look [9]. The company also unveiled a new corporate website and increased marketing of the Genesee brand of beers.

[edit] Genesee Cream Ale

Genesee Cream Ale, Genny Cream Ale, or Creamers is a beer in the Northeastern United States originally brewed in 1960.

Genesee Cream is recognized for winning 2 consecutive gold medals at the Great American Beer Festival[10].

A collectable signature pint glass for Genesee Cream Ale

[edit] J.W. Dundee's

In 1994, Genesee introduced J.W. Dundee's Honey Brown. Honey Brown has proven to be one of their most popular brews. It won a Gold Medal at the 2004 World Beer Cup.

In 2006, a decade after the introduction of Honey Brown High Falls added two new beers to the J.W. Dundee's family: J.W. Dundee's American Pale Ale and J.W. Dundee's American Amber Lager.

It has since added "Seasonal Selections" J.W. Dundee's IPA, J.W. Dundee's Hefe Weizen, J.W. Dundee's Special Edition Festive Ale, J.W. Dundee's Pale Bock, and J.W. Dundee's Porter.

[edit] Imported Beverages

High Falls also has an exclusive contract to import Steinlager, a New Zealand lager [11], Tooheys from Australia, and Imperial Cerveza from Costa Rica.

[edit] Contract brewing

High Falls brews for both the Narragansett Brewing Company and the Boston Beer Company, maker of Samuel Adams beers.

High Falls is also a regional brewer for Mike's Hard Lemonade and other Malt beverage products, with High Falls Brewing Company producing almost all of the Mike's Hard Lemonade sold to the east coast market.

High Falls has recently received a contract to brew Seagrams Escapes and Seagrams Smooth Malt beverages. This contract serves as a deal by High Falls and Pernod Ricard, owner of Seagrams brands[12]

High Falls also produces Liquid Charge, an alcoholic energy drink.