Heyah

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The Heyah logo was introduced in a "teaser" campaign before it was revealed what the product it represented was

Heyah is a pay-as-you-go brand offered by Polish GSM provider Polska Telefonia Cyfrowa. The brand was introduced in 2004. Although it is marketed primarily toward young people, it had a substantial effect on the Polish mobile telephony market with its significantly lower prices and one-second billing. Within a month of launch it had attracted over one million users.

[edit] External links

• Heyah official website
• Analysis of the effects of Heyah on the Polish market
• Increasing the competition in Polish mobile telecommunication market

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