Herta Herzog
From Wikipedia, the free encyclopedia
Dr. Herta Herzog-Massing, born in Vienna in 1910, is an Austrian-American social scientist specializing in communication studies. She worked on the Radio Project in the 1930s and 1940s, which was headed by her sometime companion and husband Paul Lazarsfeld.
Her article entitled "What Do We Really Know About Daytime Serial Listeners?" is considered as a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
