Henry Weinhard's
From Wikipedia, the free encyclopedia
 |
This article does not cite any references or sources. (April 2007) Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed. |
| Henry Weinhard's | |
|---|---|
 |
|
| Location | Hood River, Oregon United States |
| Owner(s) | SABMiller |
| Year opened | 1856 |
| Active beers | |
| Private Reserve | Pilsner |
| Blue Boar | Ale |
| Hefeweizen (brewed at Full Sail) |
Hefeweizen |
| Northwest Trail Blonde Lager (brewed at Full Sail) |
Lager |
| Amber Light (brewed at Full Sail) |
Light Amber Ale |
| Seasonal beers | |
| Classic Dark | Lager |
| Summer Wheat Ale | Wheat Ale |
Henry Weinhard's and Blitz-Weinhard are brands of beer first brewed in 1856 in Portland, Oregon, United States. The brewery was owned by the brewer Henry Weinhard of the Weinhard family, who also made a line of soft drinks which survives to this day.
The Blitz-Weinhard brand was among several regional Pacific Northwest beers which were staples in the Northwest market during the decades following the repeal of Prohibition until they began losing market share to the national brands in the 1960s and 1970s.
Weinhard created a fictitious beer label, Schludwiller Beer, as "competition" in a series of popular television commercials in the late 1970s and early 1980s. Schludwiller beer was supposedly brewed by the “California-Eastern Brewing Co” in California. In one of the ads, a "border patrolman”, played by actor Dick Curtis asked Earle and Vern (the drivers of the Schludwiller Beer truck) "Well now . . . where you fellas going with all that beer?” Schludwiller came complete with its own motto in Latin: Quod Nescient Sibi Damno Non Erit (roughly: "What they don't know won't hurt them").
The Henry Weinhard's brand, repositioned as a microbrew, was able to regain popularity, but not enough to save the original Portland brewery from eventual closure.
Like many older brands in the United States, the Blitz-Weinhard brewery succumbed to purchase and resale by a number of companies in the late 20th century, including Pabst Brewing Company and Miller Brewing Company.
The original Blitz-Weinhard brewery survived from 1862 until 1999, when it was closed by Miller and the brewery sold. The brewery was a fixture of an old industrial and warehouse district which, beginning in the 1990s, has become known as the Pearl District in downtown Portland, and its closure marked the beginning of a massive urban rejuvenation project. Following the closure of the Portland brewery in 1999, Henry Weinhard's was brewed at the Olympia brewery in Tumwater, Washington until that brewery too was closed in 2003. The Henry Weinhard's brand survives today and is currently owned by SABMiller, and some of its beers are brewed by contract at the Full Sail Brewing Company.
[edit] Gourmet Sodas
As well as beer, Henry Weinhard's also has a gourmet soda distribution, based in Fort Worth, Texas. Here is a listing of their sodas:
- Root Beer
- Vanilla Cream
- Orange Cream
- Black Cherry Cream
[edit] References
- Alworth, Jeff. "Goodbye Blitz-Weinhard: Another piece of local history is about to be devoured by a faceless corporation". Willamette Week, February 24, 1999. Currently available online.
- Boyce, Bert. "The Mash". Willamette Week, December 22, 1999. Currently available online.
[edit] External links
|
|||||
