Henri Pigozzi

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Henri Pigozzi (Henri Théodore Pigozzi) (26 June 1898 - 18 November 1964), a car merchant and industrialist, was born as Enrico Teodoro Pigozzi is born in Turin, Italy. He was introduced to Giovanni Agnelli, the owner of Fiat in 1922.

First Pigozzi sent car bodies to Fiat for recycling. In 1924, he became the official agent for Fiat cars in France. In 1926, he established a new distributing company named SAFAF (Société Anonyme Français des Automobiles FIAT) in Suresnes (near Paris) for importing and later, for assembling Italian Fiat cars. From 1928 to 1934, about 30.000 FIATs were assembled and sold by him.

Pigozzi bought the premises of the defunct Donnet-Zédel car manufacturing company and on November 2, 1934, he established Société Industrielle de Méchanique et de Carrosserie Automobile, known as SIMCA at Nanterre.