Heineken Experience

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Heineken Experience
Established 1991
Location Amsterdam, Netherlands
Type Industrial museum
Website www.heinekenexperience.com

Coordinates: 52°21′28″N 4°53′29″E / 52.35778, 4.89139

The Heineken Experience is a museum about Heineken beer and its brewery, and is located in Amsterdam.

The building was built as the first Heineken brewery in 1867. It was in use as a brewery until 1988.[1] In 1991, when part of the establishment was torn down, the Heineken Treat and Information Centre (Dutch: Heineken ontvangst- en informatiecentrum) was opened in the remaining building. In 2001 the name was changed to Heineken Experience.[2]

The museum features "rides", interactive exhibits, and two bars (with three glasses of Heineken covered by the entry fee). It also gives an insight into the company's history and brewing processes through the years.

The Heineken Experience is an Anchor Point on the European Route of Industrial Heritage.[3]

As of October 2007, the Experience is closed for refurbishment and is due to re-open in June 2008.[4]

Heineken bottles in the Heineken Experience
Heineken bottles in the Heineken Experience

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