Hebridean Brewing Company
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Hebridean Brewing Company | |
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Location | Stornoway, Isle of Lewis, Scotland |
Owner | Andrew Ribbens (independent) |
Year opened | 2001 |
Active beers | |
Berserker Export Ale | Scotch Ale |
Celtic Black Ale | English Porter |
Clansman Ale | American pale wheat ale |
Islander Strong Premium Ale | Scottish Ale |
Moo Coo Brew | Scottish Ale |
Seaforth Ale | English pale ale |
Hebridean Brewing Company (Companaidh Grùdaidh nan Innse Gall) is an independent small brewery founded in 2001[1] (although production didn't begin until late January 2002[2]) by Andy Ribbens in Stornoway on the Isle of Lewis, Scotland. The brewery produces cask ale and filtered beer in bottles. The brewery is the only legal alcohol producer in the Western Isles.[3]
Contents |
[edit] History
[edit] Beginning
Andrew Ribbens, who originates from the South East of England, founded the Hebridean Brewing Company in Stornoway, on the Isle of Lewis, Scotland in 2001. His previous job, working for a pharmaceutical company, was relocated and Ribbens had the choice of either moving with the job or accepting redundancy. He chose the latter and began a phase of researching into the art and business of brewing beer, lager and ale.[4][5]
Before establishing the company, Ribbens worked at two different independent breweries to gain experience, the Freeminer Brewery in the Forest of Dean near Steam Mills, and the Flagship Brewery in Kent.[6]
In late August 2000, the Environmental Services Department received a planning application, from Ribbens, to convert 18A Bells Road, Stornoway into a Brewery.[7] During 2002, the HIE Innse Gall, a local enterprise support organisation, received a grant request from the Hebridean Brewing Company. The grant request outlined Ribbens' projected costs to "Plant and install equipment". Ribbens' project cost £28,000, of which, the WIE, the Western Isle's Enterprise, granted £14,000 in assistance.[8]
[edit] Incidents
In 2004, confusion was raised as to whether a shipment of Hebridean Brewing Company beer, worth over £20,000, would be accepted onto shelves by retailer, Safeway (Now known as Morrisons). An agreement was reached between the independent brewery and the retailer, to supply Safeway stores across Scotland with the Hebridean Brewing Company beer at the end of February, 2004. But following the agreement between the brewery and retailer, Safeway was taken over by Bradford based retailer, Morrisons.[9] The confusion was whether or not Safeway's new owners still wished to have the beer,[10] to which Morrison's stressed that they had been unaware of any problem and offered to negotiate a new deal.
The brewery premises were broken into on the 25th June, 2006. Scottish Police believed several youths gained unauthorised access to the property and stole an estimated £500 worth of bottled beer. Subsequently, through their investigations, police arrested and formally charged two males in connection with the robbery and recovered some of the stolen alcohol. The males, both 17, were charged with theft.[11]
[edit] Expansion
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Andy Ribbens, owner of the brewery, stated in 2006 that he would like to expand the brewery to make it more accessible to the public in the form of a tourist area, cafe, shop and sampling room. Ribbens has said that he would like a new premises inside Stornoway town centre. Of his preference for a location, he said would prefer a building away from housing but still visible to passing trade. His reasons for his interest in expanding were to attract the public to visit the brewery.[12]
[edit] Technical Details of the Brewery
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The brewery’s production focuses on a mash tun and a wort copper. Specifically, the wort copper is of a fountain arrangement with a steam coil in its interior. Steam powers the plant, which is generated via a boiler, a Fulton 30e. The malt used in the liquor is whole grain, which is milled on the premises by a gristmill. A centralised panel monitors the temperature statuses and operates as the control unit in the brewery. The bottling plant consists of a CW250 double head bottle filling apparatus. The beer and ale conditioning tanks were converted from barrel cellar cylinders.[13]
[edit] Marketing
The cask ales are available in various pubs around Britain and at British beer festivals. The filtered bottled ales are sold in the Scotland and specialist beer outlets in Britain. The company also distributes for domestic consumption, food service, retailing, and wholesale.[14]
[edit] Advertising
In 2006, the Brewery ran an advertising campaign in the Publican Magazine, a trade publication that focuses on developing and advertising local trade. The advertising campaign ran from early September to Christmas.[15] The company also ran an advert in the Spring, 2007 edition of the Highlands and Western Isles' CAMRA (Campaign for real ale) newsletter. The half page spread advert consisted of the company listing five of its beers and ales, including its new Seaforth Ale.[16]
[edit] Sponsorship
The Hebridean Brewing Company sponsors the Sail Hebrides Maritime Festival.[17] A boating festival that focuses on yachting and sailing. The company specifically supports the festival by sponsoring a rowing boat race where teams of three compete against each other in and around the Isle of Lewis for the Hebridean Brewing Company Prize.[18] The firm also sponsors the Stornoway Running and Athletics Club. Including its 'Half-Marathon' (Approx. 13 miles) which takes place on an on-road off-road course around Stornoway and Lews Castle.[19]Since 2003, the Hebridean Brewing Company has sponsored and produced a beer specifically for the Hebridean Celtic Festival. The music festival aims to celebrate the Celtic culture of Scotland as well as the Isle of Lewis. The beer that the brewery has made for the annual event is called the Celtic Festivale.[20]
[edit] Exhibitions and Festivals
The Hebridean Brewing Company uses various 'Food and Drink' exhibitions and festivals as a method of promoting their brands of beer and ale. Most notable among them are:
- The Taste of Tain, an international food and drink festival promoting produce from in and around Tain, occurred on the 1st of September 2007.[21] Among its exhibitors were the Hebridean Brewing Company.[22]
- The 2007 edition of CAMRA's Great British Beer Festival was also its 30th anniversary. The Hebridean Brewing Company was one of 18 Scottish breweries that attended the festival.[23]
- Newark Beer Festival, 2006, England. The Hebridean Brewing Company was represented by, the now discontinued, Firebreak ale.[24]
[edit] Beers
The brewery produces the following six regular beers:[25]
Beer name | Style | ABV % |
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Berserker Export Ale | Scotch Ale/Wee Heavy | 7.50 |
Celtic Black Ale | English Porter | 3.90 |
Clansman Ale | American Pale Wheat Ale | 3.90 |
Islander Strong Premium Ale | Scottish Ale | 4.80 |
Moo Coo Brew | Scottish Ale | 4.40 |
Seaforth Ale | English Pale Ale | 4.20 |
[edit] Berserker Export Ale
The Berserker, named after the Viking warrior and the rook in the Lewis Men chess set, is a strong pale ale known as a Wee Heavy.
In November 2006, the Hebridean Brewery won the 'Camra', the Campaign for Real Ale's Champion Winter Beer of Scotland 2006 for their Berserker pale ale.[26]
In June 2007, the Herbidean Brewing Company's Berserker, was awarded the 'Silver medal' position by SIBA, the Society of Independent Brewers, for competing in the regional beer competition. The Berserker, competing in the 'Strong Ales' section (5% +), placed second to Traditional Scottish Ales' Red Mist.[27]
[edit] Clansman Ale
At the Aberdeen Grampian and Northern Isles CAMRA beer festival, 2004, the Clansman Ale won 'Beer of the Festival'. The festival, in its 18th year as of 2004, was attended by approximately 3,000 people and 53 different breweries. Festival goers selected the Hebridean ale, chosen out of a pool of 77 other beers and ales, for the title ‘Beer of the Festival’. The Clansman beat 2004's Beer of Scotland, Cairngorm's Trade Winds, into second place.[28]
[edit] Islander Strong Premium Ale
The Islander Strong Premium Ale was awarded the Marymas Fair Beer-of-the-Festival award in 2006. The annual Marymas Fair takes place during August in Inverness. The award for beer of the festival was presented to Andrew Ribbens, the breweries proprietor, by Inverness & Western Isles' CAMRA Chairman Bill Tring.[29][30]
In 2003, the Islander won the SIBA bronze medal in the category, 'Beer of Scotland Premium Cask'.[31]
[edit] See also
[edit] References
- ^ Beer Mad retrieved 31st August 2007
- ^ The Directory of UK Ale Breweries retrieved 31st August 2007
- ^ Online Travel guide retrieved 1st September 2007
- ^ Site retrieved 2nd September 2007
- ^ Travel Guide retrieved 2nd September 2007
- ^ Site retrieved 2nd September 2007
- ^ Archive of planning application retrieved 2nd September 2007
- ^ WIE grant assistance approval's for June retrieved 2nd September
- ^ BBC Online News Article retrieved 31st August
- ^ Online Edition of News Article retrieved 31st August 2007
- ^ Police Report retrieved 1st September 2007
- ^ Online Edition of News Article retrieved 31st August 2007
- ^ Tech. retrieved 2nd September 2007
- ^ Scottish food and drink profile retrieved 2nd September 2007
- ^ Online edition of news article retrieved 2nd September 2007
- ^ Highland's and West Isles' Newsletter retrieved 2nd September 2007
- ^ Sponsor's Site retrieved 31st August 2007
- ^ Web-site commentary on the event retrieved 31st August 2007
- ^ Athletic's Club Site retrieved 1st September 2007
- ^ Festival Site retrieved 1st September 2007
- ^ Site advertising event retrieved 2nd September 2007
- ^ Online Edition of news article retrieved 2nd September 2007
- ^ Scottish Food and Drink Promoter site retrieved 2nd September 2007
- ^ Festival Site retrieved 2nd September 2007
- ^ BeerAdvocate retrieved 1st September 2007
- ^ Online Edition of Newspaper Article retrieved 31st August 2007
- ^ SIBA competitions result retrieved 1st September 2007
- ^ Festival Synopsis retrieved 1st September 2007
- ^ Newsletter Archive retrieved 2nd September 2007
- ^ Online Edition of newspaper article retrieved 2nd September 2007
- ^ Brief overview of Company retrieved 2nd September 2007
[edit] External links
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