Heatherette
From Wikipedia, the free encyclopedia
Heatherette is a fashion company and design house run by Traver Rains and Richie Rich. It is located in New York City. It owes its roots to the designer, Richie Rich's, status as a "Club Kid" in the late 1980s and early 1990s.
In late 1999, Rains and Rich and buyer at the downtown store Patricia Field who ordered twenty of them on the spot.
Heatherette has been seen on Gwen Stefani, Pamela Anderson, Mya, Kelis, Pink, Paris Hilton, Aubrey O'Day, and other celebrities. Lydia Hearst, the daughter of Patricia Hearst, has modeled in several Heatherette runway shows. For the Fall 2007 collection she and the Heatherette designers collaborated on a limited edition leather bag for Puma.
Heatherette made a splash in the fashion industry very early on, receiving editorial credits in such magazines as Vanity Fair, W, Surface, Paper, YM, In Style, ID, Flaunt, Italian Vogue, and Rolling Stone. An especially wild Heatherette fashion show, which featured Anna Nicole Smith and Boy George, is chronicled in the 2006 nonfiction book, Confessions from the Velvet Ropes by Glenn Belverio. Heatherette has also been featured in New York Fashion Week.
On the screen, Heatherette has made many appearances. They were featured on the third cycle of America's Next Top Model, as the designer for a fashion show the contestants were in. They were guest judges on Project Runway Canada for the "When It Rains It Pours" challenge where contestants had to create a cocktail dress from the fabric of old umbrellas. They were also guest judges on Project Runway when contestants had to make costumes for professional women wrestlers. Heatherette have also been featured on MTV's My Super Sweet Sixteen (they designed Teyana's and Stefanie's dresses), Make Me a Supermodel, and the movie My Super Ex-Girlfriend.
On Thursday, March 20th 2008, a collaboration collection with MAC Cosmetics was released (originally scheduled for Thursday, March 27th 2008). The collection is called Heatherette for MAC and includes illustrations of Traver Rains and Richie Rich on the cardboard packaging, with the compacts themselves being hot metallic pink. This is the second time that Heatherette has worked with MAC Cosmetics.
