Heart of Brooklyn

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Heart of Brooklyn (HOB), A Cultural Partnership, was founded as a non-profit organization in 2001 by six cultural institutions located near Grand Army Plaza in central Brooklyn: Brooklyn Botanic Garden, Brooklyn Children's Museum, Brooklyn Museum, Brooklyn Public Library, Prospect Park and Prospect Park Zoo. [1]

Contents

[edit] History

Seeking a way in which to encourage visitors to Manhattan to see New York City's other four boroughs, the six organizations came together to promote Brooklyn as a cultural destination. [2] Although it was officially founded in 2001, the organizations had been working together on an unofficial level since 1998 with the launching of the program's summer camp, called Brooklyn Cultural Adventures Program or BCAP.[3] Through the formal partnership established in 2001 and launched on Valentine's Day in 2002,[4] the group was able to expand its offerings and better pool its resources.

[edit] Activities

Heart of Brooklyn's goal is to make its organizations more visible and accessible. In partnership with the New York City Department of Parks & Recreation, and Prospect Park Alliance, HOB runs a trolley through Prospect Park and central Brooklyn that brings the visitors from one organization to another.[5] HOB also runs the Brooklyn Cultural Adventures Program (BCAP), a summer camp based at HOB's member institutions. The camp is designed to engage children in cultural activities during the summer as well as introduce them to the organizations and their collections thereby attracting a new generation of cultural consumers.[2] HOB also works with local merchants and community leaders on neighborhood revitalization efforts, and with Brooklyn Borough Hall on tourism initiatives such as Brooklyn Pass in order to market the borough as a whole.[6] The Pass includes free or reduced admission to participating organizations as well as discounts at other venues throughout the Borough.[7]

[edit] References

  1. ^ Heart of Brooklyn: Who We Are. Heart of Brooklyn. Retrieved on 2008-02-17.
  2. ^ a b Simon Watson (2001-09). Heart of Brooklyn. Gotham Gazette. Retrieved on 2008-02-17.
  3. ^ Bill Farrell (2002-02-14). Wedding Day for Six Cultural Institutions. Daily News. Retrieved on 2008-02-17.
  4. ^ Patrick Gallahue (2002-02-25). Heart of the Matter. Brooklyn Pages. Retrieved on 2008-02-17.
  5. ^ Judy Temes (2002-02). Tourist Venues Stretch Scarce Dollars Together. Crain's. Retrieved on 2008-02-17.
  6. ^ Patrick Arden (2006-02-15). Brooklyn a Stop for City Tourists? Fuhgettaboutit. Metro. Retrieved on 2008-02-17.
  7. ^ Joyce Shelby (2006-02-14). Pass is Perfect Way to See Borough's Sights. Daily News. Retrieved on 2008-02-17.

[edit] External links

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