Harvey Duncan Dalda film

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The Dalda film was an advertisement created for the marketing campaign in 1939 for a vanaspati (cooking fat) brand called Dalda.[1] It was conceived by Harvey Duncan, of LINTAS Ad agency and created in 1939 by Bombay Talkies. The film was shown from a cinema van that went round remote countrysides showing the film to villagers. This van consisted of a huge round tin to imitate the product packaging. The 1200-ft film is the second known screen motion film based advertisement in India, the first being a 1931 advertisement for a GM Chevrolet.[2]

[edit] References

  1. ^ Pitata's Discover Q&A for Kids: 'How Did Advertising Start in India?'. Retrieved on 2006-08-14.
  2. ^ Limca Book of Records, section: Advertising. Retrieved on 2006-08-14.
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