Harrah's Entertainment

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Harrahs Entertainment, Inc.
Type Private
Founded Reno, Nevada (1937)
Headquarters Las Vegas, Nevada
Key people Gary Loveman, CEO
Charles L. Atwood, CFO
Industry Entertainment & Hospitality
Products Casino Games
Resorts
Revenue $7.11 billion USD (2005)
Owner Hamlet Holdings
Employees 85,000 (2005)
Website www.harrahs.com
Harrah's Entertainment Inc.'s former headquarters and current corporate offices
Harrah's Entertainment Inc.'s former headquarters and current corporate offices

Harrah's Entertainment, Inc. is a private gaming corporation that owns and operates casinos, hotels, and six golf courses under several brands. The company, based in Las Vegas, Nevada, is the largest gaming company in the world, with yearly revenues around $7.11 billion. Harrah’s is owned by Hamlet Holdings[1] (Apollo Management and Texas Pacific Group).

Contents

[edit] History

[edit] William F. Harrah era (1937-1978)

The company known as Harrah's Entertainment was founded on October 30, 1937 as a small bingo parlor in Reno, Nevada operated by William F. Harrah.[2][3] The company went public in 1971 with 450,000 shares. Following that, it was listed on the American Stock Exchange in 1972 and in 1973 Harrah's becomes the first casino company listed on the New York Stock Exchange.

Company founder William F. Harrah died in 1978.

[edit] Post William F. Harrah era

  • April 1992 - Holiday Las Vegas converted to Harrah's.[3]
  • April 1994 Harrah's Shreveport, opens.[3]
  • June 1995 - The company is renamed to Harrah's Entertainment, Inc. following the split off of the Promus hotel brands (Embassy Suites, Hampton Inn, and Homewood Suites).[3]
  • 1997 - March Harrah's St. Louis-Riverport opens; May sees the consolidate of two Mississippi properties into the new Tunica Mardi Gras; September: Total Gold is launched; October: Harrah's completes $200 million expansion to Las Vegas; November: Harrah's Cherokee Smoky Mountains opens.[3]
  • 1998 - Harrah's Prairie Band opens in January. In June the company acquires Showboat, Inc. acquiring the Showboat Casino, Atlantic City and renaming one property to Harrah's East Chicago. The company later sold the Showboat Hotel & Casino and the Sydney Showboat.[3]
  • June 2003 - Sold Harrah's Vicksburg.
  • On June 13, 2005 Harrah's completed the takeover of Caesars Entertainment. While the companies were not required to divest any properties, they did sell several properties before the merger was completed. This merger made Harrah's the largest gambling company[citation needed] with over 4 million square feet (370,000 m²) of casinos, almost 100,000 employees and over 40 casinos.[3] Later that month, the company announced that they would consolidate all their brand names under the Harrah's, Rio, Caesars, and Horseshoe brands. Some standalone names, like Paris Las Vegas are likely to be retained. First up will be the rebranding of the two remaining Bally's properties in the company, but specifics or a time line of when this will occur were not provided.[citation needed]
  • September 2005 - Harrah's Pride of Lake Charles was severely damaged by Hurricane Rita. One riverboat was pushed completely onshore, and the other is at the Port of Lake Charles awaiting repairs. All of the restaurants and support buildings were destroyed. Harrah's estimates that the rebuilding will take 2 years.
  • At the end of 2005, the company moved to sell several properties. On November 29, 2005 Harrah's Entertainment announced plans to sell the Flamingo Laughlin to AREP Boardwalk Properties LLC. The $170 million sale closed on May 19, 2006. As a condition of the sale, the property is to be renamed the Aquarius within 6 months. On December 12, 2005, a sale of the Grand Casino Gulfport, for an undisclosed amount, to Gulfside Casino Partnership was announced. Gulfside is the owner of the Copa Casino which is next to the Grand Casino. The announcement also stated that the Grand Casino Biloxi is to be rebuilt from scratch as a Horseshoe casino.
  • On April 23, 2006 a scavenger hunt style promotion called "Treasure Hunt" ended when an accident seriously hurt one employee and tourist, and killed one tourist. The accident happened when a robbery suspect fleeing police hit a mini-van carrying the Harrah's employee and tourists.
  • On May 26, 2006, in Las Vegas, NV, Harrah's acquired a 19.6 acre site behind, but not adjacent to the Imperial Palace with frontage on Koval Road. The cost for the land was $164.4 million. The site is currently occupied by the Desert Club Apartments.
  • In December 2006, Harrah's acquired London Clubs International for $568 million.[6]
  • On April 9, 2008, Harrah's Entertainment's board of directors approved the plan to change the name of the company to Caesars Entertainment Corporation. The name change was designed to capitalize on the international name recognition enjoyed on the Caesars name brand. The Harrah's brand will continue to be one of the company's three primary casino brands.[7]

[edit] Properties

[edit] See also

[edit] References

Shook, Robert L., Jackpot, ISBN 0-471-26323-0 

[edit] External links