Harajuku Lovers
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Harajuku Lovers is the name of a designer brand of apparel, fashion accessories, and stationery of singer Gwen Stefani launched in 2005. The concept for Harajuku Lovers revolves around the Shibuya, Tokyo area of Harajuku and the four "Harajuku Girls," Gwen Stefani's Japanese back-up dancers and entourage (Love, Angel, Music, and Baby).
Unlike Stefani's previous fashion line, L.A.M.B., which aimed for a more mainstream demographic, Harajuku Lovers instead tends to focus specifically on Stefani's fanbase. Kawaii depictions of Stefani and her dancers are common features of the products as is the kanji 原宿 ( Harajuku?) logo.
Clothing for the line is produced and licensed by JerryLeigh with stationery line produced and licenced by Nakajima USA.
[edit] Stefani's Inspiration
Gwen decided to create another clothing line, in addition to L.A.M.B., that would be more affordable and accessible to fans. Harajuku Lovers was originally going to be called "Sub-Lamb". Stefani started Harajuku Lovers as another layer and extension to her debut solo album Love.Angel.Music.Baby. She has said that HL is an extension of the music and a visual to the lyrics, as many products allude to verses and themes in her songs ("Bubble Pop Electric" as a logo recalling Dubble Bubble packaging, "a fatal attraction to cuteness" from the song "Harajuku Girls", "this shit is bananas" from "Hollaback Girl", etc.) Stefani's original inspiration for a Japanese-inspired line came from her very first trip to Tokyo in 1996, where she was amazed by the self-expression and individual style of Japanese youth.
[edit] External links
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