Happoshu
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Happoshu (発泡酒 happōshu lit. "sparkling spirits"), or low-malt beer, is a tax category of Japanese liquor that most often refers to a beer-like beverage with less than 67% malt content. The alcoholic beverage is popular among consumers for having a lower tax than beverages that the nation's law classifies as "beer." Although the happoshu label is most frequently found on low-malt beer or beer-like products, alcopops that contain malt are also categorized as happoshu.
Japan's alcohol tax system divides beer-like malt beverages into four categories based on malt content: 67% or higher, 50 to 67%, 25 to 50%, and less than 25%. An alcoholic beverage based on malt is classified as beer if the weight of malt extract exceeds 67% of the fermentable ingredients. Since Suntory's introduction in 1994 of Hop's Draft, containing 65% malt, a market has emerged for low-malt, and recently, non-malt beer substitutes.
With alcohol tax revenues decreasing as a result of happoshu's popularity, the Japanese government eventually raised the nation's tax on low malt beers. In 1996, the tax for products containing 50 to 67% malt was raised to that of beer. Brewers followed suit by lowering the malt content of their products. Today, most happoshu contains less than 25% malt, putting it in the lowest tax category of low-malt beer. In recent years, Japanese brewers have released dozens of brands in attempt to increase their market share. Many of these are marketed as more healthy products, with reduced carbohydrates and purines. Another trend is to use unmalted barley, such as in Sapporo's Mugi 100% Nama-shibori.
Beer-flavored beverages collectively dubbed "the third beer"(第三のビール, dai-san no bīru) by the mass media have been developed to compete with happoshu. These alcoholic products fall under categories not yet as highly taxed. The third beer beverages either use malt alternatives, or they are a mix of happoshu and another type of alcohol. When comparing 350 ml cans, the third beer brands can be 10 to 25 yen cheaper than happoshu.
[edit] Brands
- Happoshu from 25% to 50% malt content:
- Happoshu with less than 25% malt content:
- Goku-nama (Kirin)
- Hokkaido Nama-shibori Migaki-mugi(Sapporo)
- Hon-nama (Asahi), available in Red and Aqua Blue label versions
- Diet-nama (Suntory)
- Magnum Dry Golden Dry (Suntory)
- Zeitaku Biyori (Asahi)
- Tanrei-nama (Kirin), also available in Green Label (low-carb), and Tanrei Alpha (reduced purines)
- Enjuku (Kirin) and the dark version, Enjuku-kuro
- Style Free (Asahi)
- Viva!Life (Sapporo)
- Zero (Kirin)
- Zero-Nama (Suntory)
- Alcohol classified as "Other miscellaneous (2)", containing no malt:
- Alcohol classified as "Liqueur":
- Super Blue (Suntory) - happoshu mixed with wheat spirits
- Ryoshitsu Sozai (Kirin) - happoshu mixed with barley spirits
- Sparkling Hop (Kirin) - happoshu mixed with barley spirits
- Gokuuma (Asahi) - happoshu mixed with barley spirits
- Ajiwai (Asahi) - happoshu mixed with barley spirits
- Clear Asahi (Asahi) - happoshu mixed with barley spirits
- W-Dry (Sapporo) - happoshu mixed with barley spirits
- Kinmugi (Suntory) - happoshu mixed with wheat spirits
* "Dry beer" refers to beers with less residual sugars and a dry taste. "Nama beer" generally refers to unpasteurized draught beer usually served from a pressurized keg. However, in the above brands, it is merely a marketing term; compare to Miller Genuine Draft.
