Halo Guitars
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| Halo Guitars | |
|---|---|
| Type | Private |
| Founded | 2000 |
| Founder | Belinda Lee & Waylon Ford |
| Headquarters | Cupertino, California, United States of America |
| Area served | Global |
| Industry | Musical Instruments |
| Owner | Halo Custom Guitars, Inc. |
| Website | www.haloguitars.com |
Halo Guitars is an American manufacturer of electric guitars, primarily known for outrageous guitar body designs.
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[edit] History
Halo Guitars was created in 2000 by Belinda Lee and luthier Waylon Ford. Seeing most guitar companies stagnate in designs and become greedy by charging high prices to the public - they decided to do what they could to improve the market. The company is dedicated to manufacturing high quality hand made instruments at an affordable price. The first Halo guitars and basses were released at the 2000 Winter NAMM Show and featured designs popular within the metal genre of musicians. The instruments gained popularity quickly because of the outrageous designs, performance, and fast-playing necks[citation needed]. The company grows larger and larger every year with a roster of endorsees that include; Skinlab, Re:Ignition, Terror Syndrome, The Miserables, Brides Of Destruction, Poison, Hanzel Und Gretyl, Down Factor, Hail Mary, Ministry, Fire Ball Ministry, Danzig, Tony Smotherman, Bestial Devastation, New Project, HateFX, Oscar Ortega, and many more. They have grown dramatically with their guerilla marketing strategies. Halo is known for its 60+ showcases every month, NHRA racing, billboard advertisements, and massive growing street team.
In 2007, at the winter NAMM show, Halo Guitars revealed the 8-string electric guitars made possible by the joint action of Halo owner Waylon Ford & Kahler Tremolo System owner Gary Kahler. Since then, they have been known to cross the bar in many ways and are considered one of the up and coming guitar manufacturers of this generation.
[edit] Marketing
Halo's marketing strategy, which featured fetish models (known as the "Halo Gals") holding the guitars in unique poses, solicited comparison a young Dean Guitars.[citation needed] Halo employed marketing strategies unconventional for companies that manufacture musical instruments, including club showcases, conventions, billboards and radio and television. In addition to these the company also sponsors a drag racing team in cooperation with ITG Motorsports.
[edit] Halo Gals
The Halo Gals are employed as part of the marketing strategy and include models, roller derby skaters burlesque-, fetish- and sideshow- performers. They can be seen all across the globe heading districts of the Halo Street Teams.
 Halo Guitars advertisement |
 Halo cover of Rock City News 2006 |
 The Halo Gals |
[edit] Guitar designs
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[edit] Famous Halo Guitar Users
- Tracii Guns — LA Guns, Brides of Destruction
- London LeGrand — Brides of Destruction, Hail Mary
- Scott Sorry — Brides of Destruction
- Glen Telford — Skinlab
- David Shankle — Manowar
- C.C. Deville — Poison
- E-Rock Z. — Hail Mary, TLC, Fetisch
- W4D — Hail Mary, Black Tongue, Mark Boals Band
- Clarke — Homicidal, Studio Bassist
- Joe Fraulob — Danzig
- Tony Smotherman
- Tristan Williams
- Mark Boals — Yngwie J. Malmsteen, Ring of Fire)
- Taime Downe — Faster Pussycat
- Danny Nordahl — Faster Pussycat
- Angel — Ky Deity, Fetisch
 C.C. Deville of Poison with Halo Guitars Co-Owner Waylon Ford |
 Glen Telford of Skinlab and his US Custom GVK |
