Hallmark Business Expressions

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Hallmark Business Expressions

Type	Private
Founded	1996
Headquarters	2501 McGee Street Kansas City, MO 64141
Products	Personalized business greeting cards Business stationery
Website	BusinessGreetings.com

Hallmark Business Expressions is a subsidiary of Hallmark Cards, Inc., headquartered in Kansas City, Missouri. Hallmark Business Expressions helps businesses cultivate relationships with customers, prospects, employees and other key business stakeholders using greeting cards. The company specializes in creating custom business greeting cards and developing custom greeting card programs for businesses of all sizes.

Through its website, BusinessGreetings.com, the company offers a stock line of customizable business greeting cards for everyday occasions (birthday, thank you, sympathy), milestones (anniversary, retirement), and holidays, as well as business stationery. The company also offers a variety of personalization, addressing and mailing services.

[edit] I. Company History

In 1994, Hallmark designed custom, branded cards for several businesses as part of a market test. The test was a success and Hallmark Business Expressions was launched shortly thereafter to help businesses build and enhance professional relationships.^[1]

Expanding on its custom corporate business, Hallmark Business Expressions launched its website, BusinessGreetings.com, in August 2005. It offers a full line of personalized business greeting cards for everyday and holiday occasions.^[2]

In October 2006, Hallmark Business Expressions launched its Managed Card Program, which gives businesses a customized website and anyone in an organization easy access to a pre-approved collection of cards and personalization options.^[3]

In June 2007, Hallmark Business Expressions launched a new product offer featuring cards that can be personalized with 30 seconds of audio.^[4]