Gwinnett Place Mall
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| Gwinnett Place | |
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| Facts and statistics | |
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| Location | Duluth, Georgia, USA |
| Opening date | 1984 |
| Developer | Simon Properties |
| Management | Simon Properties |
| Owner | Simon Properties |
| No. of anchor tenants | 4 |
| Total retail floor area | 1,278,000 sq ft |
| No. of floors | 2 |
| Website | Gwinnett Place Mall |
Gwinnett Place Mall is a super-regional shopping center located in Duluth, Georgia, in Gwinnett County.[1] For the first 16 years, Gwinnett Place was the leading mall in the region, drawing shoppers from as far away as South Carolina and centering what was then one of the fastest growing counties in the nation.
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[edit] Beginning
When it first opened in early 1984, its original anchors were Rich's, Davison's and Sears. In 1986, Mervyn's joined the mall and Davison's was changed over to Macy's. Further anchor shuffling occurred in 1993 and 1995 when Parisian joined the mall and Mervyn's left the mall, respectively. Macy's and Rich's joined teams after years to form Rich's-Macy's until 2006 when they separated and Macy's took over. JCPenney took over the Mervyn's spot the following year. In these aspects, the mall developed on a very similar fashion as Town Center Mall on the northwest side of Atlanta, and were in many ways sister malls. However, one of the distinct features about Gwinnett Place Mall is the Macy's (former Rich's), which features an exterior almost entirely covered in mirrored glass.
[edit] Today
While still successful, the mall was seriously challenged by the opening of Mall of Georgia in 1999 and Discover Mills in 2001 (both also owned by Simon) which both hurt Gwinnett Place Mall. Not only did the mall take a large part of its affluent customer base and all of its out-of-state shopping base, but also the mall has been unable to attract any new anchors for several years to fill the void of the former Davison's/Macy's, which was closed in 2003. This will be particularly challenging considering the mall contains five anchors. While the mall has the population base to support it, much worry is in the future of this mall because of the glut of malls around it and the major demographic shift of the surrounding area. However, the Atlanta area has historically had a very low failure rate of its major malls and the mall continues to prosper, though not at the original levels it once had.
[edit] Sears Prototype
In January of 2007, Sears unveiled a prototype on the Gwinnett Place store. The store is modeled to look like a classier department store, complete with a "showroom" like atmosphere and a classic logo. [2][3]
[edit] Mega Mart
In February 2008 it was announced that the former Davison's/Macy's location will become the first US location of South Korea's discount retailer Mega Mart. The first floor will be a grocery, the second will contain department store goods, and the third floor a food court and event facility. The store is slated to open in the spring of 2009. [4]
[edit] Anchors
- JCPenney (82,253 sq. ft.)
- Belk (126,822 sq. ft.) (former Parisian)
- Macy's (232,000 sq. ft.)
- Sears (185,513 sq. ft.)
[edit] Former Anchors
- Davison's (Opened 1984, converted to Macy's in 1986, closed in 2003)
- Parisian (Opened 1995, converted to Belk in 2007)
- Mervyns (Opened in 1984, converted to JC Penny when Mervyns left market)
[edit] References
[edit] External links
- Gwinnett Place Mall is at coordinates Coordinates:
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