Guthy-Renker
From Wikipedia, the free encyclopedia
Guthy-Renker Corporation is a direct-response marketer known primarily for selling products in the United States via infomercials. However, the company now sells products direct to consumer through many media channels (TV, print, radio, web) through offices in many countries (Japan, Australia, Germany, China, Canada, UK). Based in Palm Desert, the company is named after its 2 founders, Bill Guthy and Greg Renker. [1] According to their website, "Established in 1988, Guthy-Renker is today one of the world's largest direct response television companies with sales of more than $1.3 Billion per year and an average annual growth rate of 25% over the last 10 years."[2]
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[edit] Products
- Proactiv Solution - Acne treatment
- Principal Secret - Beauty treatment created by Victoria Principal
- Meaningful Beauty - Beauty treatment created by Cindy Crawford and Dr. Jean-Louis Sebagh
- Youthful Essence - Microdermabrasion system created by Susan Lucci
- Natural Advantage - Anti-Aging treatment created by Jane Seymour
- Sheer Cover - Mineral make-up created by Leeza Gibbons
- Burt Sugarman's The Midnight Special - DVD compilations
- Winsor Pilates - Home exercise program
- The Best of The Dean Martin Show and The Dean Martin Celebrity Roasts - DVD compilations.
- Supreme Pilates - Home exercise program with Elle MacPherson
- Core Secrets - with celebrity personal trainer Gunnar Peterson
- Wen Haircare System - haircare products
- Malibu Pilates Chair
[edit] Criticism
In order to take advantage of their advertised prices over future shipments, customers are usually asked to join a subscription based club, something that is disclosed in their TV ads but sometimes missed by consumers.[3][4]
