Gund

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Gund is a manufacturer of plush stuffed toys, founded by Adolph Gund in 1898. It was one of the first manufactures of Teddy Bears in the early 1900s.

Gund created many of the industry standards today including safety standards and the manufacturing processes for toys.^{[citation needed]} Sweldin, who bought the company from Gund when he retired in 1925, became the first licensor of cartoon characters, producing plush toy versions of Popeye, Mickey Mouse, and Felix the Cat.^{[citation needed]}

Gund became one of the 50 most recognized companies in America in the 1980s^{[citation needed]} marketing the brand slogan, "Gotta Getta Gund."

Today Gund sells over 1500 products including Gund, Baby Gund, Gund Bears, Gund Snuffles teddy bears, and Gund Holiday. Gund is known for under-stuffing their products to make them softer than competing teddy bears.^{[citation needed]}