Green Dot (symbol)
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The Green Dot (German: Der Grüne Punkt) is the license symbol of a European network of industry-funded systems for recycling the packaging materials of consumer goods. The logo is trademark protected worldwide.
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[edit] Background
The German "Grüner Punkt" is considered the forerunner of the European scheme. It was originally introduced by Duales System Deutschland GmbH (DSD) in 1991 following the introduction of a Packaging Ordinance under the Waste Act. Since the successful introduction of the German industry-funded dual system similar Green Dot systems have been introduced in most other European countries.
The Green Dot scheme is captured under the European "Packaging and Packaging Waste Directive - 94/62/EC" which is binding for all companies if their products use packaging and requires manufacturers to recover their own packaging. According to the directive, if a company does not join the Green Dot scheme they must collect recyclable packaging themselves although this is almost always impossible for mass products and only viable for low-volume producers. Regulatory authorities in individual countries are empowered to fine companies for non-compliance although enforcement varies by country. Environmentalists claim that some countries deliberately turn a blind eye to the European directive.
Since European introduction, the scheme has been rolled out to 23 European countries. In some, namely France, Turkey, Spain, Portugal and Bulgaria, companies joining the Green Dot scheme must use the logo.
The Green Dot is used by more than 130,000 companies encompassing 460 billion packages.
[edit] Concept
The basic idea of the Green Dot is that consumers who see the logo know that the manufacturer of the product contributes to the cost of recovery and recycling. This can be with household waste collected by the authorities (eg, in special bags - in Germany these are yellow), or in containers in public places such as car parks and outside supermarkets.
The system is financed by a green dot licence fee paid by the producers of the products. Fees vary by country and are based on the material used in packaging (eg paper, plastic, metal, wood, cardboard). Each country also has different fees for joining the scheme and ongoing fixed and variable fees. Fees also take into account the cost of collection, sorting and recycling methods.
In simple terms, the system encourages manufacturers to cut down on packaging as this saves them the cost of licence fees.
[edit] German dual system of waste collection
In 1991, the German government passed a packaging law (Verpackungsverordnung) that requires manufacturers to take care of the recycling or disposal of any packaging material they sell. As a result of this law, German industry set up a "dual system" of waste collection, which picks up household packaging in parallel to the existing municipal waste-collection systems. This industry-funded system is operated in Germany by the Duales System Deutschland GmbH (German for "Dual System Germany Ltd") corporation, or short DSD.
DSD collects only packaging material from manufacturers who pay a license fee to DSD. DSD license fee payers can then add the Green Dot logo to their package labeling to indicate that this package should be placed into the separate yellow bags or yellow wheelie bins that will then be collected and emptied by DSD-operated waste collection vehicles and sorted (and where possible recycled) in DSD facilities.
German licence fees are calculated using the weight of packs, each material type used and the volumes of product produced per annum.
[edit] Management
Worldwide stewardship of the Green Dot logo is managed by PRO Europe (Packaging Recovery Organisation Europe) on behalf of the various national Green dot organizations across Europe.
[edit] Symbol design and confusion
The design of the Green Dot symbol has obvious links with the Chinese Taijitu (yin and yang) symbol and Gary Anderson's recycling symbol. Where full-color printing is available, its official form is printed in a light and a dark shade of green (Pantone 366C and 343C). For cost reasons or to avoid a visual clash with other symbols, many manufacturers chose a black-and-white or other color combination on their packages.
The Green Dot logo merely indicates that a company has joined the Green Dot scheme but is often confused with the recycling logo.
[edit] External links
- Der Grüne Punkt – DSD company website
- PRO Europe website
- Valpak UK – British Green Dot licensing company
- The Green Dot: standards of use
