Goody (brand)

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Goody is a brand of hair-styling products owned by Newell Rubbermaid.

Goody Products, Inc., headquartered in Atlanta, Georgia, is part of Newell Rubbermaid’s portfolio of personal care brands, and sells brushes, combs and other hair accessories. It won the American Beauty Association’s gold ABBIE award.^[1].Goody is sometimes considered unique among hair products because of its innovative accessory types. One of the collections Goody offers is the Ouchless collection, as it contains no metal connectors to snag hair. Another type is the Stay Put collection, as it contains rubber strands woven into the fabric designed to grip on to hair painlessly. The other collections include the ColourCollection, Elegant edge, Start Style Finish, StylingSolutions, So You, Girls, Styling Therapy, and the Mosaic Collection^[2].

[edit] History

Henry Goodman founded Goody in 1907. Goodman immigrated to the United States from Gritsev, Ukraine. He and his sons started the business by selling rhinestone-studded hair combs out of a pushcart. The Goodman business quickly grew and by 1921 their growing variety of products were being sold in the Midwest and throughout the Northeast. The products were sold under the name H. Goodman and sons. A few years later their products were sold nationwide in national variety stores. The company’s growth was directly proportional to the increase in discount stores and shopping centers. As the styles changed throughout the years, so did the products sold by Goody. Goodman’s son, Abraham, went to New York University and earned a degree in accounting and served as president of the company for more than 50 years. He retired in 1977 and H. Goodman & Sons became known as Goody Products, Inc in 1980. The Newell Company acquired Goody Products in 1993. ^[3].