Golden Triangle (Norwich)

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The Golden Triangle is an area covering several parishes in the city of Norwich, United Kingdom. It is roughly wedge-shaped, with the thin end at the city centre, spreading outwards between Newmarket Road and Earlham Road to the University of East Anglia, on the outskirts of the city.

The Golden Triangle has a cosmopolitan mix of students, young professionals, decision making high rollers and young families. The area is characterised by its terrace housing, welcoming pubs and peaceful parks which offer small festivals during the summer months such as the GreenStock Festival in Heigham Park[1][2]. The friendly atmosphere has resulted in the Golden Triangle being dubbed by many as the Notting Hill of Norwich[3]. Unthank Road is often cited as being the epicentre of the Golden Triangle, with the Earlham House Shops on Earlham Road the place to be seen for many Yummy Mummies for clothes shopping at Purple and fabulous food shopping at the Green Grocers[4].

The communities green ethos, echoed by the Green Grocers doesn’t stop there - in May 2008, 66% of residents voted for the Green Party of England and Wales[5], helping to establish them as the main opposition challengers to the Labour Party at Norwich City Hall[6].

[edit] History

The majority of the buildings in the area are from the Victorian era, built between the 1870s and early 1900s.

The term Golden Triangle originally referred to the triangular shape made by Newmarket Road, Ipswich Road & Lime Tree Road filled with large, wealthy households. By some definitions the area has in recent years spread as far north as Dereham Road, however is generally taken to be the area bounded by Earlham Road, Newmarket Road and Colman Road / Mile End Road.

The name really took hold during the 1980s housing boom, when estate agents started using the term when advertising properties in the area.