Golden Skillet
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Golden Skillet is a fast-food chain selling fried chicken that began in Richmond, Virginia. The first Golden Skillet chicken was sold in 1964 at the downtown Richmond department store Thalhimer's. It was the recipe of Clifton W. Guthrie, who first served the recipe at a Richmond Planning Commission meeting. Thalhimer executive Newman Hamblet was there, and decided to add it to the menu at the downtown store's Richmond Room. It was first called Chicken and Spice and Virginia Fried Chicken. Thalhimers was featured in Women's Wear Daily when they turned a railroad dock at their Westmoreland store into a location, and it became a top profit generator for the store. Its official name was Thalhimers Golden Skillet Chicken, and the slogan was that it was "Tender as Quail! Tasty as Pheasant!". While the recipe was not published, it was cooked in special pressure cookers and the process involved soaking the chicken in salt water [1]. The first freestanding location opened in 1968 at 5811 West Broad Street in Richmond; the design included a yellow roof and giant pan-shaped sign.
By 1981, the chain had grown to over 221 restaurants and was international; advertising featured country artist and Virginia native Roy Clark. Guthrie died in 1981, and the family sold to International Dairy Queen. Dairy Queen sold the chain to franchisee David Shields of North Carolina. Most of the franchised locations have closed. Along the roadside, evidence of the chain still remains, as the giant pan-shaped signs remain even after locations gain new tenants. Today some original locations are still operating, including a Guthrie family owned location in south Richmond at 3206 Jefferson Davis Highway[2].
[edit] References
Hubbard, Valerie. "Golden Skillet: Virginia's Answer to Colonel Saunders", Virginia Living magazine, 2003-8, pp. 104-107.