Golden Crisp
From Wikipedia, the free encyclopedia
Golden Crisp is a breakfast cereal made by Post Cereals and introduced in 1949. It consists of sweetened puffed wheat. The advertisements feature its mascot, an anthropomorphic cartoon bear character known as Sugar Bear, who sings the jingle, "Can't get enough of that Golden Crisp." In the 1980s, Sugar Bear could turn into "Super Bear" upon eating it, and the jingle was appended, "it's got the crunch with punch". Sugar Bear's voice was reminiscent of Bing Crosby.
Golden Crisp has undergone drastic changes in marketing over the years, including changing the name from Sugar Crisp to Super Sugar Crisp to Super Golden Crisp to the current name. The focus of advertising shifted from targeting children to including parents, by downplaying the sweet taste (and associated sugar content). Sugar Bear is now rarely even referred to by name.
The product is still sold as Sugar Crisp in some areas, mainly in the Canadian market.
[edit] Trivia
- The theme song was referenced in The Simpsons episode Treehouse of Horror X segment titled "I Know What You Diddly-Iddly Did" - Homer (sung to the Golden Crisp theme) "Yes, I forgot to put the fog lights in," just prior to Marge hitting a werewolf Flanders with the car.
