Go Fug Yourself

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Go Fug Yourself is a comedy blog devoted to fashion gossip.

1 Creators
2 Content of site
3 The Fug Awards
4 Media
5 References
6 External links

[edit] Creators

The authors of the blog are Jessica Morgan and Heather Cocks, who met when they were working as recappers for the website Television Without Pity, then known as Mighty Big TV.^[1] Morgan and Cocks initially created the site as a diversion for themselves and their friends, but it quickly became popular and well known.

[edit] Content of site

The "Fug Girls", as they are known, use their weblog to ridicule and satirize a variety of fashion disasters, whether by established stars or by starlets. Among the celebrities frequently appearing in the blog are Maggie Gyllenhaal, Courtney Love, Kevin Federline, Bai Ling, Paris Hilton, Lindsay Lohan, Bobby Trendy, Courtney Peldon, and Ashley Peldon. Additionally, the blog regularly features the questionable style choices of celebrities who are often lauded as fashion icons in the mainstream media, such as Sienna Miller, Chloë Sevigny, Mischa Barton and Mary-Kate Olsen.

The authors' use of the word "Fug" is discussed at length in the Go Fug Yourself FAQ. They sum it up by stating that "Fugly ... is a self-inflicted state, and no one seems to excel at dwelling in the depths of fug quite like pretty people with money to spare and little sense of how to spend it." Commonly, "fugly" is believed to be a combination of the words "fucking ugly".

Other features of the site include:

Intern George ("played" by a tuxedo-clad George Clooney), who answers readers' letters and, if the Fug Girls are to be believed, gives the occasional foot rub;
Ask Aunt Fugly, where various celebrities including Hilary Duff, Suri Cruise, Courtney Love and Kevin Federline purportedly answer readers' questions;
Letters of Truth, supposedly written by either Britney Spears or Kevin Federline;
Unfugging or Well Played, a look at celebrities who have dressed well, either momentarily or (as in the case of Marcia Cross) on a regular basis;
Classic Fug, featuring the bad fashion choices of days past;
Fug the Cover, featuring badly-styled magazine covers;
Random Fug, featuring starlets and other unknowns; and
Celebrity Terror Watch, where the U.S. Department of Homeland Security terrorism warnings are parodied with respect to celebrities' bloating, anorexia, and "skeeve".

[edit] The Fug Awards

Morgan and Cocks co-authored The Fug Awards, which features a number of "honors" offered to the worst offenders in celebrity fashion, along with commentary similar to that found on the site. The book was released on February 6, 2008.

[edit] Media

Go Fug Yourself was named one of Entertainment Weekly's 25 favorite entertainment sites in its June 23, 2006 issue. In 2005 it was named one of the 50 Coolest Websites by TIME magazine and one of the Top 100 Best Things of the Year by CBC. It was named one of the 50 Most Powerful Blogs by The Guardian in March 2008. It has also been mentioned in Vanity Fair, ELLE, Business Week Online, Harper's Bazaar, the Chicago Tribune, and Newsweek, among others.[1]