GMA Network Logos
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The GMA Network (then known as Loreto F. de Hemedes Inc.) has used several logos at various times since the 1950s; its recognizable number seven design, initially commenced for broadcasts in early 1960s, eventually led to GMA becoming identified as the "Kapuso Network" and is currently an intrinsic part of GMA's corporate image.
[edit] Early GMA Network logos (1950s to 1980s)
On October 29, 1961, the Stewarts started RBS Channel 7. The Stewarts became a household name through Uncle Bob and once said… "We didn't know anything about television, not even which camera was on the air.”
Once tagged as David, the network changed the country's audiences into one enormous Filipino household. The network started using the slogan… "Where You Belong" and has used a number of logos throughout its history especially when the Gozon, Jimenez and Duavit obtained the station in the 1970s, which it would use for the next two decades until on 1989, when the network transformed itself as the country’s "Rainbow Network," after the colors of the rainbow.
Throughout the 1990s, the network distinguished the logo before having it changed by its current logo in 2002. After a massive marketing promotion, and improved ratings, the new logo is now one of the most identifiable in the country.
[edit] The Raindow Satellite Network (Early 1990s)
In April 30, 1992, GMA Network’s vigorous ambition is to reach Filipino viewers around the world through the launching of its Rainbow Satellite image. GMA television programs were seen throughout the Philippines and neighboring Asian countries. Coinciding with the launching of international presence in early 1990s, local programs can now be seen in American cities and parts of American sub-continent through the International Channel Network.
[edit] GMA ventures into cable TV: C-GMA (Late 1990s)
In the late 1990s, GMA Network ventures into cable TV via C-GMA, a cable channel seen on Home Cable and lasted only months before it when off due to Home Cable possible merger with Central CATV’s SkyCable. It broadcast reruns of Lovingly Yours; Bagong Kampion; Urbano, Feliza and Others, Ober D Bakod; TGIS and other defunct GMA shows on entertainment and public affairs genre.
[edit] GMA launches UHF channel: Citynet Television (mid-1995)
On August 27, 1995 seen another new UHF channel via DWDB-TV channel 27. Originally a self-regulating station, DWDB was the first UHF television station operated by a major broadcast network. GMA officially launches its new channel under the Citynet Television brand and decided to expand its programming business via UHF. Citynet Television poised to compete with ABS-CBN Broadcasting Corp. recently launched UHF channel, Studio 23. ABS-CBN’s Studio 23 also aired popular American programming.
In 1999 Star TV leased the airtime of Citynet Television to launch Channel V Philippines. In 2001 however, Channel [V] Philippines was discontinued when the PLDT (owner of MTV Philippines) planned in buying a controlling stake in GMA and later on failed to materialized due to GMA Network boards refusal for a take over by PLDT-Pangilinan group under MediaQuest Holdings Inc., since it was earning revenues, surfacing ABS-CBN financial leadership in years. Citynet reverted to being an independent station after the discontinuation.
[edit] Citynet transformed into a music channel: EMC27 (1999)
After the failed acquisition of Philippine Long Distance Telephone Co. under its MediaQuest Holdings Inc. Citynet Television was reformatted to a video music channel and was renamed Entertainment Music Channel (EMC) on UHF channel 27, GMA Network answer to the flagship station DWAC-TV, simulcasting MTV Asia before it totally signed off due to high programming costs.
In 1999 EMC 27 becomes the first locally programmed music video channel. It later became Channel V Philippines when it struck an agreement with Star TV Network to localize the said music channel.
In July 2001 Channel V Philippines closes down because of conflict of interest between the owners of GMA, which was then being considered by PLDT, who handles MTV Philippines via NBC, one of its subsidiaries.
[edit] The Kapuso Network (late 2002)
In October 27, 2002 at exactly 12:00 p.m. during a special presentation on its noontime musical show, SOP, GMA unveiled its new corporate logo and slogan.
In an effort to localized and transformed its image into a more intrinsic Filipino, GMA Network engaged in a rebranding course in line with its objective to become the leader in providing local news and entertainment. The rebranding of its logo and slogans reflects its new business distinctiveness but still integrating the network’s character as the “Raindow Network.”
The trademark consists of a stylized heart shaped red logo, with a group of distinctive insignias representing the rainbow and adapted a new network slogan “Kapuso, Anuman Kulay ng Buhay” (“One in heart, In Every Colors of Life”). GMA delights its viewers with rib-tickling comedies, heartwarming dramas, action-packed animated series, value-laden educational and feel good true story programs, and comprehensive, balanced, and credible news and public affairs reports. By constantly innovating its programs, GMA has set trends in the broadcast industry -- viewers can participate in polls, interact with other viewers on-air, and send feedback through text messaging in several GMA programs.
[edit] QTV Channel 11 (late 2005)
In November 11, 2005, Citynet Television leased the airtime of Zoe Broadcasting Network flagship station, DZOE-TV 11, in exchange of an upgrading the facilities of ZOE and airing a ZOE-TV produced programs. Channel 27 became a rebroadcast feed of QTV, Quality Television.
On March 18, 2007, the Quality Television became only known as "Q". Specializing in lifestyle programming and features popular American programs such as American Idol. It also focuses on women programming
[edit] GMA Network goes digital TV
The National Telecommunications Commission (NTC) ordered that all analog television signals would have to shut off by 11:59 p.m. on December 31, 2015, requiring television service providers to migrate to digital television by that time. GMA Network is currently applying for a digital license from the NTC to broadcast digital terrestrial television (DTT) using channel 27 frequency.
[edit] GMA Pinoy TV (February 2004)
GMA Pinoy TV, incorporated in February 2004 by GMA Network, is an international Filipino television station. Drawing on programming from its flagship station in the Philippines, the network's programs can be seen in the United States (including Hawaii), Japan, Guam, Saipan, Papua New Guinea, Canada, Singapore, the Middle East and North Africa and soon in Hong Kong, parts of Europe and Australia. While expanding the network’s viewer-base locally, GMA-7 reaches out to Filipinos across the globe through its international channel, GMA Pinoy TV. GMA-7 programs can now be seen in the United States (including Hawaii), Japan, Guam, Saipan, Papua New Guinea, Diego Garcia, the Middle East and North Africa and soon in Canada, Singapore, Hong Kong and Australia also.
GMA Pinoy TV is the international television channel of GMA Network Inc., the Philippines’ leading broadcasting company. It is a 24-hour general interest channel in the Filipino language, with Filipino migrants and overseas contract workers as its primary target audience.
Five variety show programs (Eat Bulaga, SOP, SIS, Pinoy Pop Superstar and Master Showman) are airing almost-live worldwide. Unang Hirit, the Philippines’ leading morning variety talk show, airs live in the Middle East and Asia-Pacific. Two of GMA Pinoy TV’s news and public affairs programs (24 Oras and Saksi) are now airing within a few minutes of their airing on UHF, while talk shows Showbiz Central and Startalk, are on a same-day-airing schedule.
[edit] GMA Life TV (February 2008)
GMA Life TV, incorporated in February 2008 by GMA Network, is an international Filipino television station, and the company's secondary international channel to GMA Pinoy TV. This secondary channel will carry programming from GMA's Q channel in the Philippines as well as GMA proper's Maging Akin Ka Lamang. It was launched February 16, 2008 in Japan and will soon expand internationally.
More than just mainstream entertainment, GMA Life TV promises to engage more and more viewers with its exciting line-up of heart-warming and innovative programs that feature the Filipinos' lifestyle and interests.
GMA Life TV is available to AccessTV and Mediatti Broadband subscribers in Japan, and Orbit Communications in the Middle East and Northern Africa. The channel will soon be available in North America, Europe and more Asia-Pacific countries.
