GMAC Real Estate
From Wikipedia, the free encyclopedia
| GMAC Real Estate | |
|---|---|
 |
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| Type | Subsidiary of GMAC |
| Founded | (1998) |
| Headquarters | |
| Key people | John Bearden, President & CEO, GMAC Home Services |
| Industry | Real Estate |
| Website | www.gmacrealestate.com |
GMAC Real Estate is a real estate franchise company in the United States, with 1300 locations in North America, and more than 22,000 real estate agents. The company is a division of GMAC Home Services, part of the larger General Motors Acceptance Corporation, which provides automotive financing for General Motors, as well as other financial products worldwide.
GMAC Real Estate was founded in 1998, when GMAC bought the "Better Homes and Gardens Real Estate" brand from Meredith Corporation (which had and continues to publish the magazine). Sub-brands operated by GMAC Real Estate include "Elegant Homes", "GMAC Real Estate Second Homes", and "Home Rewards". The company differentiates itself from real estate competition by focusing its internal efforts and external marketing on "service", through its branded "Premier Service" program.
GMAC Real Estate's Company Owned Business Unit is the fourth largest real estate brokerage in the United States, and includes 94 offices and 3,800 real estate professionals nationwide. Company owned offices are located in major metropolitan markets including the San Francisco Bay Area, Chicago, metro New York, Boston and elsewhere throughout New England.
