GM Europe

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General Motors Europe
Type Divsion of
General Motors Corporation
Founded 1911
Headquarters Zurich, Switzerland
No. of locations 11 manufacturing facilities in 8 countries
Area served Europe
Key people Carl Peter Forster, CEO
Industry Automotive
Products Automobiles
Engines
Services Financial services
Employees 64,500 (2005)
Parent General Motors Corporation
Subsidiaries Opel, Vauxhall Motors, Saab, Chevrolet Europe
Website gmeurope.com

General Motors Europe (often abbreviated to GM Europe) is responsible for the operation of General Motors Corporation businesses in Europe. GM Europe operates 11 production and assembly facilities in 8 countries, and employs around 64,500 people.[1] Brands marketed in Europe are Cadillac, Saab, HUMMER, Opel/Vauxhall, Chevrolet, and Corvette.

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[edit] Overview

In Europe, GM operates 11 vehicle production and assembly facilities in eight countries and employs around 64,500* people. Many additional directly related jobs are provided by some 8,700 independent sales and service outlets. In 2005 GM's market share in Europe was 9.4%.

[edit] History

General Motors entered the European market only three years after the company's foundation in 1908. This involved the construction of Chevrolet cars in Denmark in 1923 and Belgium in 1925. This involvement was greatly expanded by the acquisitions of Vauxhall in 1925 and Opel in Germany in 1929. In 1986 GM bought Lotus group in England and 7 years later on August 27, 1993, GM sold the company, for £30 million to owners of Bugatti. GM acquired a 50 percent stake in Saab of Sweden in 1989, taking full ownership in 2000. General Motors also developed a partnership with and acquired a stake in Fiat in 2000. GM divested its minority equity interests and dissolved the partnership in 2005, following a legal fight regarding the conditions of a put option afforded Fiat.

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