Gloria Jean's Coffees

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The Gloria Jean's Coffees logo
"Escape the Daily Grind"

Gloria Jean's Coffees is a large chain of specialty coffee retailers.

1 History
2 Corporate overview
3 Advertising campaigns
4 Controversies
5 Awards
- 5.1 Australia
6 See also
7 References
- 7.1 Other references
8 External links

[edit] History

Gloria Jean's Coffees was founded by Gloria Jean Kvetko in 1979 in Chicago, USA. Gloria Jean's Coffees began as a small coffee and gift shop in Chicago USA. In 1996 Gloria Jean's Coffees was introduced into Australia by Jireh International Pty Ltd and their founders Nabi Saleh and Peter Irvine. Jireh International Pty Ltd is a wholly Australian owned company. Jireh International Pty Ltd holds the the right to franchise the rights Gloria Jean's Coffees in Australia, and in 2005 purchased the rights to the Gloria Jean's Coffees brand for all international countries (with the exception of the USA and Puerto Rico). The company which oversees Gloria Jean’s Coffees in the United States is Diedrich Coffee.

[edit] Corporate overview

The Gloria Jean's Coffees business model is a franchising system similar to many fast-food chains. Franchise owners have to pay franchise fees and royalties on their sales as well as operating costs.^[1]

The core product and sales mix vary greatly between the US market and others. In America, the franchise sells a variety of flavoured coffee beans and products, whereas in Australia, Gloria Jean’s Coffees is known for its signature range of hot and cold coffee drinks including traditional espresso, blends and whole bean coffees (as well as flavoured beans), specialty teas, and pastries and coffee accessories.

[edit] Advertising campaigns

In 2006, Gloria Jean's Coffees in the United States released a huge billboard, TV, and radio advertisement campaign, which targeted the younger 18-25 audience.

Gloria Jean's Coffees US is well known for its sponsorship in American sports. It has formula windsurfing number one Allison Shreeve as its spokesperson for Gloria Jean's Coffees in the US.

[edit] Controversies

Gloria Jean's Coffees has been said to be a major sponsor of Hillsong Church.

Gloria Jean's Coffees is an Australian Owned Company, headed by Jireh International. ^[2] Nabi Saleh and Peter Irvine are prominent, active members of Hillsong Church.^[3]

Gloria Jean's Coffees does sponsor many Hillsong-related initiatives such as Mercy Ministries, a pro-life charity that aims to help women who are pregnant, have drug issues, or eating disorders.^[4]^[5] "Gloria Jean’s Coffees chose to support Mercy Ministries because there is a need in Australia for a dedicated charity that helps women with these difficult issues," said Peter Irvine, Co-Founder of Gloria Jean's Coffees"^[6] Gloria Jean's Coffees has stated it is not intending to change its funding arrangements of Mercy Ministries, despite recent allegations that Mercy Ministries removes its charges from proven medical therapies and puts them in the hands of amateur counselors who employ techniques including exorcisms.^[7]

[edit] Awards

[edit] Australia

In 2005, Gloria Jean’s Coffees was awarded 2005 Australian Franchisor of the Year by the Franchise Council of Australia.^{[verification needed]}

In 2006, Gloria Jean's Coffees was awarded the Australian 2006 Franchise Export Award of the Year.^[8]

In 2007, they were awarded Food Franchisor of the Year 2007 in the PricewaterhouseCoopers Excellence in Franchising Awards.^[9] They also won the Western Sydney Exporter Award at the 2007 Premier’s NSW Export Awards.^[10]