Global Struggle Against Violent Extremism
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The Global Struggle Against Violent Extremism (GSAVE), a term devised in May 2005 by the Bush administration to replace G.W.O.T (Global War On Terror) as the acronym designating US military operations across the world against various governments and terrorist organizations.
The public reception was generally very negative, and the expression was soon dropped from use. In a press briefing on February 1 2006, Secretary of Defense Donald Rumsfeld introduced "the Long War" as a new designation. The president used it in his 2006 State of The Union speech.
[edit] References
"New name for 'war on terror' ", Matthew Davis, BBC, July 27, 2005.
Alec Russell, "Don't mention war on terror, say Bush aides,", Telegraph, July 27, 2005.
"U.S. Officials Retool Slogan for Terror War", Eric Schmitt and Thom Shanker, New York Times, July 26, 2005;
"The global war on bad slogans", Fred Kaplan, Slate, July 26, 2005.