Give a little nibble
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In May 1987, Wendy's International followed up the "Where's the Beef?" campaign with the US television commercial "Give a little Nibble". The tag line was to be a catchy phrase that would capture the attention of consumers and help make Wendy's major player on the fast-food scene once again. This television commercial was a flop and sent Wendy's hunting for a new advertising agency.[1]
After a poorly received seven-week run, Wendy's pulled the television commercials[2] created by Dick Rich Inc.[3][4]
The "nibble" spots were meant to emphasize Wendy's better-tasting hamburger. They showed customers ripping off chunks of meat from an absurdly large hamburger. Many people found the ads repulsive.
[edit] References
- ^ "Wendy's has a beef with "Where's the beef?" effect", Chicago Sun-Times, 1987-06-18.
- ^ "Stakes are rising in the battle for JWT Group", Chicago Sun-Times, 1987-06-16.
- ^ "IT'S NOW AMERICA'S NOT-SO-FAST FOOD INDUSTRY", Philadelphia Inquirer, 1987-06-06.
- ^ "Wendy's taps agency contenders", Chicago Sun-Times, 1987-05-29.
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