Give It 2 Me

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“Give It 2 Me”
Single by Madonna from the album Hard Candy
Released	June 10, 2008 July 7, 2008[1]
Format	Digital download, CD single, maxi-single
Recorded	2007
Genre	Pop, dance-pop, electro
Length	4:47 (Album Version) 3:43 (Radio Edit)
Label	Warner Bros.
Writer(s)	Madonna, Pharrell Williams
Producer	Madonna, The Neptunes
Madonna singles chronology
"4 Minutes" (2008) "Give It 2 Me" (2008) "Beat Goes On" (2008)

"Give It 2 Me" is a 2008 song by American pop singer Madonna. It was co-written and co-produced by Pharrell Williams. The track is the second single^[2] by Madonna to be released from her eleventh studio album Hard Candy.

[edit] Critical reception

"Give It 2 Me" has received positive critical reception. USA Today's Elysa Gardner called the song "thumping" and "breathless," naming it one of the standout tracks of the album.^[3] Rolling Stone described "Give It 2 Me" as a "thumpy self-empowerment anthem."^[4] About.com listed it as one of the top tracks on Hard Candy.^[5] Bloomberg complimented it on its "insidious beats".^[6] Slant Magazine called it "a little careerism on the dance floor".

[edit] Chart performance

"Give It 2 Me" entered the UK Singles Chart at number 73 on May 4, 2008, and climbed to number 60, due to digital download sales alone.^[7] In the U.S., before its official release, it debuted on the Billboard Hot 100 chart at number 57 as the Hot Shot Debut of the week. Before it was officially released in Canada, it debuted at number eight and became the Hot Shot debut of the week. This caused "Give It 2 Me" to debut at number 39 on the United World Chart, weeks before its official release. In Norway the track took the 16th spot on the singles chart on downloads alone. This was also before the official release.^[8]

[edit] Music video

Madonna singing in the music video against a plain white back drop.

The music video was filmed in early April 2008 in London, and was directed by fashion photographer Tom Munro. Pharrell's part of the video was used during the performance of "Give It 2 Me" during the Hard Candy promo tour. The full video leaked on YouTube on May 31, 2008 but was later removed by Warner Bros. The video was officially released on Yahoo!, AOL and iTunes stores worldwide on June 4, 2008 and premiered on Channel 4 in UK on June 5. An official teaser of the video was released on June 6, 2008.^[9]

It features Madonna singing in various back drops wearing some of the same outfits from the recent photo shoot for Elle magazine and also singing on a couch while Pharrell sings in some back drops with Madonna. Madonna also sings in a dance studio while dancing and singing in a black and white back drop. The visual theme and her style is that of classic late 60's/early 70's retro-chic exemplified with long loose curls, matte make-up and little to no make-up color except nudes, beiges and light rose. Her wardrobe plays up her toned body but alludes to it with sheer loose chiffon sleeves and mostly black or white in the various outfit changes. She sports a wide brimmed hat throughout most of the video, something she hasn't done that often in any of her others. The editing for this video ties in with the song in many areas with cuts and speeds.

One possible interpretation of this song would be that it is her take on getting older and turning fifty this year. Her lyrics "Don't stop me now, don't need to catch my breath, I can go on and on and on; when the lights go down and there's no one left, I can go on and on and on" refer to her longetivity and her enduring strength in the pop/dance fields, as well as challenging others with the last line, referring to her being the last one left after everyone else has gone.

• Directors: Tom Munro, Nathan Rissman
• Producer:
• Director of Photography: Tom Munro
• Editor:
• Production Company: HSI London

[edit] Track listings and formats

[edit] Charts

[edit] References