Talk:Gillette Fusion

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This article doesnt seem to be written from a neutral POV. I'm not an expert but if anybody could clean this up....

[edit] TV commercial (satire)

according to the TV add, Gillette's scientists have finally harnessed the power of fusion and used it to............add a fifth razor blade. -- Bubbachuck 23:12, 3 January 2007 (UT

• I have to profess to a degree of amusement that to illustrate the Fusion, they use the metaphor of a particle accelerator - a device used for fission. ;-) Kinitawowi 09:46, 21 May 2007 (UTC)

The commercials also claim that the design of the razor holds 20 different patents...

[edit] R&D Cost

I've added a sentence on the R&D costs of Fusion I saw in an old BusinessWeek article, mentioning the costs as "slightly less than the $680 million it spent on Mach3". However, the Mach3 page indicates it cost over $750m. I suppose it depends what does and doesn't get included in the budget, eg. initial marketing costs, coupled with the activation of Gillette's mighty hyperbole generator. I'll also say that although $680m sounds a lot for "adding an extra blade", it probably includes the cost of a lot of bluesky research in different directions; a lot of trials; new factories capable of producing billions of blades a year; and a global advertising campaign. Still a bit ridiculous, though. --Gid (talk) 13:54, 2 January 2008 (UTC)