Gillette Fusion
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The Gillette Fusion is a five-bladed safety razor by Gillette, released in 2006. It is the most current generation of razor available from Gillette. There are two different versions of the Fusion available: the Gillette Fusion, and the Gillette Fusion Power. All share the characteristic five blades on the front, and a single sixth blade on the rear that acts as a "precision trimmer." In addition, the Fusion Power is battery powered and emits "gentle micropulses" that are claimed to increase razor glide. [1] In February 2007, the Fusion Power Phantom was released which features a redesigned handle and a darker color scheme than the original Fusion Power. In February 2008, Gillette released another revision, the Fusion Power Phenom, with a new blue and silver color scheme. [1]
The Fusion and Fusion Power products cost slightly less to develop than the $680 million Gillette spent on the Mach3 seven years earlier.[2]
[edit] References
- ^ Gillette Unveils Newest Members of Its Gillette Young Guns Lineup. Retrieved on February 15, 2008.
- ^ Gillette's Five-Blade Wonder. BusinessWeek, The McGraw-Hill Companies Inc.. Retrieved on January 2, 2008.
