Gildo Massó
From Wikipedia, the free encyclopedia
Gildo Massó González (1927-January 15, 2007), born in San Lorenzo, Puerto Rico, was the founder and CEO of Masso Enterprises and also the developer of the concept of "build it yourself" low cost houses.
Massó was raised and educated in San Lorenzo; he was a hard working young man who admired the Puerto Rican political leader Luis Muñoz Marín. He helped support his family working in the local hardware store. After graduating from high school he enrolled in the University of Puerto Rico.
In 1951, Massó opened his first hardware store, Ferretería Masso (Masso Hardware Store)in San Lorenzo, which became a successful venture. He married Carmen Tuly Aponte in 1953 and in 1954 Gildo established his first cinder block factory.
In 1959, Massó ventured into the construction business and built the "Massó Subdivision" in San Lorenzo and in 1961, Massó opened "Caguas' Lumber Yard" in Caguas. In 1967, the "Massó Cement Factory" moved to much larger facility in Gurabo.
In 1974, with the need of affordable housing in Puerto Rico, Massó developed a concept of selling low cost houses, made out of wood, known as "Modelos Massó" or "Casas Massó" (Masso Models). The idea was to supply customers with the necessary elements to build a low cost home. The all inclusive packages included floor plans, building materials and construction loans.
In 1981, Massó acquired two "Carlos Armstrong Hardware Stores" in Ponce and in 1983, he opened the "Cayey Home Center" in Cayey.
In 1984 Massó built 550 residences in San Lorenzo which is now known as "Massó City" and, in 1986, he build 67 residences in the Cerro Gordo sector of San Lorenzo.
In 1992, Massó introduced the new "Casas Massó" which are made of cement, with the same concept as the first models. In 1993, he set up a "Super Massó Hardware Store" consisting of 55,000 square feet (5,100 m²) and offering over 60,000 products in Caguas. In 1996, Massó Enterprises was involved in a project which built 169 residences in "Paseo San Lorenzo" and in 1997 Massó acquired six "Builder's Square Stores" in Caguas, Bayamon, Carolina, Ponce and Mayaguez. These were renamed "Plaza Massó".
In 1995, the Massó Hardware Store introduced "Auto-Express" in which the costumer used a "Drive Through" to make purchases. This concept increased sales by 15%. Gildo Massó introduced new models of the Casas Massó in 2001 and 2003. Massó Enterprises has over $65 million in annual sales. The company also has Training Center "Massó School" for all employees.
Gildo Massó was named "Business Man of the Year" in 2004 and the "VIP of the Week" by Chrysler Corp.
Devoted Catholic and to the fulfillment of his religious obligations, Gildo was a supporter and advocate of Cursillos de Cristiandad Movement for more than 40 years, both in the Archdiocese of San Juan and the Diocese of Caguas. He designed and generously directed the construction of both Casas de Cursillos in each diocesan community.
On January 15, 2007, Gildo Massó died from health complications during a rutine medical checkup, in the Auxilio Mutuo Hospital of San Juan, Puerto Rico. He is survived by his wife Carmen Tuly Aponte and his two children Gildo and Tuly Massó.
