George Yip

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George Yip is a research specialist in global strategy and marketing. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries. His latest book is Managing Global Customers: An Integrated Approach, Oxford University Press, September 2007.

Yip was born in Hong Kong to a Dutch Indies (now Indonesia) born Chinese father and a Chinese mother, ^[1]grew up in Hong Kong, Burma, and England and was educated at Cambridge University in UK. An MBA from Cranfield University and Harvard Business School, Yip is also a ‘Doctor of Business Administration’ in Business Policy from HBS where he was supervised by Prof. Michael E. Porter.

He was previously Professor of Strategic and International Management and Associate Dean at London Business School, and the Chair of Marketing and Strategy at Cambridge University, and has also held faculty positions at Harvard Business School and UCLA. He has won two “best teaching” awards at UCLA and “best research” awards from Business Horizons (2000) and Journal of International Marketing (2000). The Times Higher Education Supplement ranked him among the 12 most successful academic consultants in the UK in any discipline (2006).

George Yip’s business experience spans from marketing and product management to consulting and innovation. He began his business career working in marketing and product management with Unilever. He also worked in account management for Lintas. He was the Senior Manager of Price Waterhouse's strategic management consulting services in the Eastern United States, and also a Senior Associate with The MAC Group in Cambridge, Massachusetts. He is currently leading Research and Innovation at Capgemini Consulting, UK.

His current research interests are in strategic transformation, innovation, and global customers.

1 Career
2 Books and Articles
3 See also
4 References
5 External References

[edit] Career

• Dean, RSM Erasmus University (2007 - present)
• Director of Research & Innovation, Capgemini Consulting (2006 – 2007)
• London Business School, (2001 – 2006), Associate Dean (2001 – 2003)
• Chair of Marketing and Strategy, Cambridge University (1998 – 2000)
• Senior Manager, Strategic Management Consulting, Price Waterhouse, Boston, United States (1986 – 1987)
• Senior Associate, The MAC Group, Cambridge, Massachusetts (1983 – 1986)
• Assistant Professor, Harvard Business School, (1980 – 1983)
• Business Manager, Data Resources inc (1976 – 1978)
• Account Supervisor and Product Manager, Unilever – Lintas and Birds Eye Foods (1970 – 1974)

[edit] Books and Articles

• Total Global Strategy: Managing for Worldwide Competitive Advantage 1992; 1995 - ISBN 0131244884
• Managing Global Customers, E2007
• Total Global Strategy II, 2003
• Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region, 2000 - ISBN 0201339781
• Strategies for Central and Eastern Europe, 2000
• Barriers to Entry: A Corporate Strategy Perspective, 1983
• Articles in several leading publications including California Management Review, Harvard Business Review, Sloan Management Review