George Rowley (entrepreneur)
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George Rowley (born 1964) is a British entrepreneur who is credited with starting the absinthe revival in the popular market.
Rowley was born in England, started his career within insurance and moved to Prague in the early 1990’s to assist run a local subsidiary.
It was in Prague that he first experienced both Czech beer and absinth, and he launched several alcoholic drinks ventures when he moved back to England.
In 1998, he founded Bohemia Beer House Ltd. (later BBH Spirits) and launched Czech absinth in the UK and his action became the catalyst for the resurgence of absinthe in Europe and the world. He also launched eAbsinthe, the world's first absinthe etailer in 1998. In 2000, he launched his own brand, La Fée Absinthe, the first absinthe commercially produced in France since the 1915 ban, and now claimed by its owner to be the global brand leader.
[edit] External links
- Easyjet Inflight Magazine April 2006 — An article in a mass circulation UK magazine about British entrepreneurs who have brought drinks they have discovered outside the UK back to the UK and then beyond.
- Daily Telegraph Article June 2001 - An article in one of the UK's top daily newspapers about the absinthe renaissance and the launch of the Moulin Rouge! film.
