George Batten
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For the baseball player, see George Batten (baseball).
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George Batten (June 19, 1854-February 16, 1918) was a New Jersey native born in Gloucester County, the former Ayer employee opened George Batten Newspaper Advertising Agency on Park Row in New York City in 1891. Fiercely religious and humorless, he endeavored to make his ads 100% accurate. His values and personal dignity are credited with adding respectability to the ad profession. His $8 million-billing agency was merged with the $23 million Barton, Durstine & Osborn (BDO) in 1928, after both agencies had moved into the new office building at 383 Madison Avenue, to create BBDO, and Madison Avenue. Batten died at his home in Montclair, New Jersey.[1]
[edit] References
- ^ "George Batten dead", The New York Times, February 17, 1918.
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